Whether you’re starting up your business or have been in business a while, you must be exact to attract your ideal clients. However, when the going gets rough small business owners cast a wide net hoping to pull in someone. They quickly become disappointed when their prospect pipeline dries up.
One tool to keep that prospect pipeline full is your client profile. Your client profile is the description of the person you would be happiest to work with. It focuses on a specific kind of client.
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So Exactly How Does a Systems Approach Work for Small Business Owners?
When you adopt a systems mindset, you begin to look at how one area of your business affects the other areas simultaneously. So what’s this systems mindset and how does it work, you ask? According to the INCOSE Systems Engineering Handbook, a systems thinker “knows how systems fit into the larger contents of day-to-day life, how they behave, and how to manage them.” “Systems thinking is a unique perspective on reality – a perspective that sharpens our awareness of wholes and how the parts
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Four Simple Steps to Tame Your Email Monster
Have you ever sat down at your computer, pressed the send/receive button on your email only to have it download a laundry list of emails that you know just by glancing at them aren’t important or urgent to growing your small business? First you look at them. You feel the pressure build up inside. Then, in haste, you start deleting each and every email without opening them just to relieve the stress.
Unfortunately, that relief is only temporary. However, there is good news. You’re only
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Keeping in Touch is More Important Than You Think
With just 4% of people willing to do business with you the very first time they hear about you, keeping in touch with your prospects is more important than ever. The other 96% will do business with you only when trust has been established.
Yet, business owners continue to work hard at talking to prospects, networking, and implementing business-awareness marketing strategies, but lack solid systems to cultivate trust and stay in touch with those people whom they meet. Incredibly,
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When the Mind is Clear, Action is Focused
In a world of continuous connectivity, creating focus is a challenge for even the most disciplined small business owners. Some studies even suggest that only 20-30% of focused time is spent on priority areas. The news of the day, email, and texts can have you getting sidetracked never accomplishing those three most important things on your task list.
Over the years, I’ve found that one of the fundamentals to getting focused is clarity. If clarity is lost or never reached, it is impossible
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