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How to Use This One Handy Piece of Marketing Real Estate to Get More Clients

February 9, 2012 by Lisa Mininni Leave a Comment

There is one piece of handy marketing real estate that you may have forgotten about that can easily attract more clients.  It’s something you look at every single day.   It’s that space right below your email signature.  When this space is used in the most optimal way, you will entice your reader to take action, establish credibility and get more clients. Unfortunately, over and over again I see many entrepreneurs make an easily correctible mistake when utilizing this marketing space.  They
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Filed Under: Blog Tagged With: attract clients, converting clients, entrepreneurial edge system, get more clients, get more clients now, marketing ideas

3 Tips to Get More Leads Every Time You Speak

February 2, 2012 by Lisa Mininni 2 Comments

There it is – you just made the decision to add speaking to your marketing mix so you get in front of your ideal prospects.  You work hard at securing your first gig and are thrilled because you have your first real shot at getting in front of a room filled with your ideal prospects. So, you work for hours getting your speech down cold.  You spend a lot of effort working out the slides and you think you’re ready.  You deliver your speech and are quite pleased with your presentation.  You’re
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Filed Under: Blog Tagged With: entrepreneurial edge system, how to bring in more leads when speaking, marketing systems, speaking tips

Just the Other Side of Effort

January 26, 2012 by Lisa Mininni Leave a Comment

Quote: 80% of success is about showing up. A similar saying was first printed in the New York Times and often attributed to American director, Woody Allen.  If you remain focused and show up consistently, success follows. Why, then, do so many small business owners have trouble showing up, fail to step out of comfort zones and take simple actions?   When one of my clients was wavering on whether or not to show up for a monthly training call, he admitted he didn’t “feel” like dialing in.  No
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Filed Under: Blog Tagged With: 80% is about showing up; small business success principles; overcoming overwhelm; small business marketing tips, inner game of entrepreneur

How One Simple Tool Can Help You Keep Up and Keep In Touch With Your Prospects

January 19, 2012 by Lisa Mininni Leave a Comment

If you’re trying to respond to every single customer by yourself or not keeping in touch with your prospects, you may want to review your internal processes to include autoresponders. An autoresponder is a type of program that automatically answers emails that are sent to it.  At some point when using email, you have received an autoresponder when an email you sent could not be delivered.  You likely received a bounced message that your email “could not be delivered because”.  An
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Filed Under: Blog

Are You Ready for Growth in 2012?

January 12, 2012 by Lisa Mininni Leave a Comment

Imagine one day you wake up, jump out of bed, and are excited about starting your day.  You head toward the kitchen to pour yourself a cup of coffee and sit down to breakfast.  As you start zoning out while drinking your first sip of java, your excitement turns into anxiousness as you think through all of the things you need to get done that day.  An overwhelming realization that you can’t possibly get it all done starts to envelop you. Many small business owners make the mistake of working in
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Filed Under: Blog

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