Every day, entrepreneurs act on their assumptions. Making assumptions is a part of doing business. Assumptions are often based on our experiences and are not often questioned. It’s part of our system of beliefs. If our beliefs are not sound, our assumptions are not sound. These assumptions can serve you or they can deter you from getting your products and services out into the world in a big way. If limiting, they get in the way of creating and selling products or closing on more
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