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How to Systematize Your Business to Attract More Clients and Make More Revenue – Step 5

February 20, 2014 by Lisa Mininni Leave a Comment

This week, I cover Step Number 5 in How to Systematize Your Business to Attract More Clients and Make More Revenue. It's often been said that you can't manage what you can't measure, and without a metric, it's difficult to align your goals, monitor progress, and fix problems. Speaking of fixing problems, when one of my new clients landed a gig as a columnist for a major website, I asked him how his new assignment impacted traffic on his website, especially since he was able to place a link
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Filed Under: Blog Tagged With: attract more clients, how to, systematize your business

Did You Know That You’re Wired to Win?

May 30, 2013 by Lisa Mininni 1 Comment

Join me for the Wired to Win! Series on June 26-28, 2013 Click to Learn More and Register Did You Know That You're Wired to Win? Winning can be defined in several ways.  Dictionary.com defines winning as, “to finish first in a race”, to or “to gain the victory”. In each of these definitions, however, it infers someone is going to lose. If you apply the win-lose mindset to the sales process, you’ll end up trying to push. This push sales creates a situation where your customer
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Filed Under: Blog Tagged With: attract more clients, entrepreneurial edge system, get more clients, wired to win

How to Become Known In Your Field of Expertise

April 18, 2013 by Lisa Mininni 4 Comments

We know people do business with people they know, like and trust.  So how do you build credibility and get found online? Using technology in the right way is by far, one of the best marketing tools for fast growth.  When you expand your reach and build your credibility, more people will know about you and you’ll become known as the go-to person. One marketing strategy to become known as the go-to person is through Article Marketing.  Article marketing is where a business owner writes
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Filed Under: Blog Tagged With: article marketing, attract more clients, get more clients, how to become known, marketing systems

How Not Testing Your Assumptions Is Costing You Serious Business

February 21, 2013 by Lisa Mininni Leave a Comment

Every day, entrepreneurs act on their assumptions. Making assumptions is a part of doing business. Assumptions are often based on our experiences and are not often questioned. It’s part of our system of beliefs. If our beliefs are not sound, our assumptions are not sound. These assumptions can serve you or they can deter you from getting your products and services out into the world in a big way. If limiting, they get in the way of creating and selling products or closing on more
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Filed Under: Blog Tagged With: assumptions systems, attract more clients, get more clients now, sales process, systems approach

Timing Is Everything

December 1, 2011 by Lisa Mininni Leave a Comment

Timing is one of the most critical elements of running a successful business.  Imagine making every business decision at the most favorable time or creating the right relationship at just the right time.  Hallmark is not only the leader in timing, but has mastered how to tap into the emotional aspects of a particular time of year.  During the holiday season, they create timely marketing messages in the form of a short movie that puts their customers in the holiday spirit and tugs at their
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Filed Under: Blog Tagged With: attract more clients, end of year marketing, entrepreneurial edge system, marketing systems

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