The word was so powerful it changed consumer behavior.
Nobody even questioned the process that contained this word.
It almost seemed unreal that one word could make such a difference.
What was that word?
Repeat.
If you read Benjamin Cheever's book, The Plagiarist, a marketing executive becomes an overnight success by simply adding the word repeat to shampoo instructions: Shampoo, rinse, repeat. As the story goes, shampoo sales skyrocketed.
While this example is a work of
Read More
Are You Making Fatal Assumptions That Let Revenue Slip Through Your Fingers?
Making assumptions is part of doing business. Every day, you act on assumptions because it is nearly impossible to have every piece of information before taking action.
Assumptions are often based on your experiences, what you learned, and part of your system of beliefs. If your beliefs are not sound, your assumptions are not sound.
These assumptions can serve you or they can stop you. They can lead to great profit or be the reason revenue slipped through your fingers.
In this week's
Read More
“I Don’t Have Time” is BS
Systems give you freedom. Shift a Belief System this week and watch what happens.
@lisamininni [Tweet this]
You heard it.
You said it.
And, quite frankly, it’s an excuse…
“I don’t have time.”
It’s BS really. A Belief System.
A belief system is something you establish. It can work for you or be self limiting. Let’s face it. We all have 24 hours a day and 7 days a week. Yes, some things take more time than we allot, we have unexpected stuff happen, and we have commitments to
Read More
An Eight-Word Belief That Breaks Businesses Every Time
You may not have said these words, but you thought them.
I’ll bet you even thought these words in the last couple of days.
In the course of a day, adoption of this belief has stopped you from powerfully growing your business.
What is this eight-word belief?
“I can figure it out all by myself.”
Beliefs are often a foundation from which we take action. They are formed through our experiences and upbringing. The thing about beliefs is they become habit forming. They exist below the
Read More
Lucky Gene or Power of Beliefs?
When it comes to winning, many people are taught to believe that it's all random chance. You either have the lucky gene or you don't. Still, there are those people, myself included, who believe that when we get our beliefs, thoughts and feelings lined up, we determine what we allow into our life (or block from life).
For years, people have always said my father was “lucky”. So, when I heard that my 83-year-old father won yet another drawing, I couldn’t resist asking him his lifelong secret.
Read More