This is your last chance to get your Signature Program designed! The deadline to register for Create Your Signature Program Workshop is Friday, March 22, 2019!
If you have been trying to figure out how to explain your offerings succinctly and distinctly, you'll want to register for Create Your Signature Program happening Thursday and Friday, March 28-29, 2019.
Create Your Signature Program is a two-day practicum that has you move from thinking about how all of your programs and services
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Invitation to Create Your Signature Program
If you are bumping up against how to distinguish your company and move your clients through your business offerings so they achieve results, I invite you to an interactive workshop: Create Your Signature Program.
This two-day practicum has you move from thinking about how all of your programs and services come together to actually creating a unique way to distinguish them. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or
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Differentiating or Distinguishing: Is there a (er) Difference?
Differentiation is the action or process of differentiating. There are many ways to separate out your company through products, services, channels, relationships, reputations, prices, even packaging can be a source of product differentiation.
The struggle many business owners have with product differentiation is that it is often short-lived. Many product innovations are easy to duplicate. Further, it's often a challenge to get your clients to experience the full range of products and services
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Your Signature
Your signature is like no others. It’s unique to you. You don’t need to even think about it. You see the signature line, pick up your pen, and sign your name.
Your signature:
• Distinguishes you from anyone else
• Symbolizes your identity
• Represents your mark in the world
• Opens doors (quite literally if you ever purchased a home)
• Is an asset
I invite you to consider that your company has a signature. Your company has a signature program, model, system, or process. You do
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Distinguishing Your Company in the Marketplace
It’s easy to race to the bottom. You discount your rate, cut corners, and become a commodity. As New York Times Bestselling Author Seth Godin says, “…the problem with the race to the bottom is that you might win. You might make a few more bucks for now, but not for long and not with pride.”
The race to the top does make a lot more sense. And, it requires effort, insight, innovation, alignment, consistency, and sustainability.
It also takes distinguishing yourself in the marketplace.
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