Imagine you walk up to a hostess stand at a restaurant, she looks at you, and you notice that she’s on the phone. You wait. She gets off the phone and continues to look down at the computer. You stand there looking around waiting patiently for her to look up again to let her know you have a reservation.
She gives you no motion to let you know she will be with you in a minute and no eye contact after her call was concluded. You stand there waiting for her or someone else to acknowledge your
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The Reciprocity Habit
Reciprocity is a powerful tool not only in getting new clients but also in retaining existing clients. Referral marketing experts know all too well how powerful the principle of reciprocity is to their business. If you want more referrals, you need to give referrals.
When reciprocity is done in the spirit of helping others by sending business their way, without expecting something in return, you are rewarded in many ways. People naturally feel the desire to return the favor. Even if they
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3 Frustrations Every Business Owner Has About Differentiating Their Company And How to Overcome Them
What does an owner of an insurance agency, CEO of a training company, and a CEO of a video production company have in common?
They all own their own business? Yes.
But, that's not all.
They all had several frustrations in common:
1. They didn't know how to succinctly explain the array of services holding them back from marketing.
2. They overwhelmed their clients because they offered a variety of services or products but didn't know how to easily move them through their products
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Systems Thinking is a State of Mind
Consider that systems thinking is a state of mind. Systems thinking is a holistic approach that focuses on the way that all the different areas of your business interrelate. Once you have this state of mind, you realize how each part of your business flows into the other and identify ways to create efficiencies.
Without systems or limited systems, things fall through the cracks: The networking events you keep forgetting to put on your calendar, registering for the business workshop you've
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It’s Time to Scale Your Business
If you are inspired to scale and systematize your business in alignment with your Contribution in the World, I invite you to join us for the Wake Up Profitable Boot Camp on October 3-4, 2019.
Together we'll work through a framework to:
-Improve productivity by understanding how to align your business with your natural human wiring (and how to identify the optimal human wiring for positions in your organization);
-See what you might be missing to create a high-performance team (even if
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