As your start up grows into a second stage business, keep in mind that the failure rate of change initiatives is estimated between 50 to 70%. It’s no wonder many businesses don’t even make it out of the start up phase. One of the reasons for this high failure rate has to do with the way those changes are communicated. Deliver information the way the other person wants to receive it and increase your chance that your message will be received regardless if that person is your prospect, your
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