It is said that we are all selling something.  We may be selling an idea, a product, or a service.  The question is:  What are the underlying factors causing people to buy?   This is where a lot of people will point to a host of tools and fancy techniques.  Yet, there is an easy almost simplistic factor that nobody has addressed.  That is, until now.  The most important factor lies in the combination of behavioral traits.   Your traits (or hardwiring) affects everything in your business:  how
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