Difference between Differentiating or Distinguishing Differentiation is the action or process of differentiating. There are many ways to separate out your company through products, services, channels, relationships, reputations, prices, even packaging can be a source of product differentiation. The struggle many business professionals have with product differentiation is that it is often short-lived. Many product innovations are easy to duplicate. Further, it's often a challenge to get your
Read More