Would you agree that these company core values sound meaningful:
Communication.
Integrity.
Excellence.
Respect.
Many of them might even resemble your own. You might be surprised to learn that these were the company values of Enron, the collapsed energy trading company with one of the largest accounting fraud schemes.
This case is likely not the only company with a hollow set of company values. When I consult with companies on building their Cultures of Distinction, what is often
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