No matter what type of business you have, consistency is key to succeeding.  From marketing to customer service, consistency can make or break your business. What often happens, however, is business owners get into the market-market-market, work-with-your-clients, market-market-market cycle causing up and down flows in your prospect pipeline and cash flow. To continuously feed your prospect pipeline and cash flow, you must regularly apply your marketing messages. When you do, it sets an
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