One of the biggest benefits to any small business is to build a solid referral system and one of the best ways to develop a continuous stream of referrals is through networking.
However, it’s a common mindset mistake that simply attending a networking event brings new business the following day. Expecting to land business the first time you meet someone is like asking someone to marry you on the first date.
The magic really happens when you have a way (or system) to follow up.
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