Timing is one of the most critical elements of running a successful business.  Imagine making every business decision at the most favorable time or creating the right relationship at just the right time.  Hallmark is not only the leader in timing, but has mastered how to tap into the emotional aspects of a particular time of year.  During the holiday season, they create timely marketing messages in the form of a short movie that puts their customers in the holiday spirit and tugs at their
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