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“I Don’t Have Time” is BS

September 26, 2013 by Lisa Mininni 1 Comment

Systems give you freedom. Shift a Belief System this week and watch what happens.
@lisamininni [Tweet this]

You heard it.

You said it.

And, quite frankly, it’s an excuse…

“I don’t have time.”

It’s BS really. A Belief System.

A belief system is something you establish. It can work for you or be self limiting. Let’s face it. We all have 24 hours a day and 7 days a week. Yes, some things take more time than we allot, we have unexpected stuff happen, and we have commitments to fulfill. The reality is, you and you alone determine your schedule.

You determine your:

Boundaries
Priorities
Decisions

The next time you’re tempted to say, “I don’t have time” ask yourself, how could I accomplish this? You may have to set a boundary, identify your priorities, or make a decision.

You may also want to:

Ask for help. If you’re doing everything yourself, discover the freedom that comes from letting go. When you enroll others in the solution, you expand your capacity for miracles in your life.

Automate a process. It may be as simple as having your bills automatically deducted from your account or streamline an existing manual process.

Teach others what you know. When you give others an opportunity to step up, you not only learn a new skill of delegating, you allow others to expand their capacity.

See how one shift in a belief system can have a trickle effect?

Systems give you freedom. Shift a Belief System this week and watch what happens.

Help! I Want to Start a Blog, But What Do I Write About?

September 19, 2013 by Lisa Mininni Leave a Comment

One of the most popular words on the internet is blog. With more and more consumers looking online for their solutions, an increasing number of entrepreneurs are integrating blogs into their marketing to drive traffic to their business and stay in touch with their prospects and customers.

As I mentioned in last week’s article, a blog is simply an online journal or articles for your community to read. A blog can also be used to facilitate a conversation online.

As a marketing tool, blogs are filled with lots of potential for your business. With our mobile society, the advantage of having a blog is that it can be read from anywhere. It can also help your ideal prospects find you when they are searching online.

The other advantage is that a blog is a great way to regularly and inexpensively connect with your audience. Nothing can facilitate conversation, educate, or bond a community more than blogging.

If you don’t have a blog associated with your business, now may be an excellent time for you to start one. The question I always receive is, “What do I blog about?”

Once you determine your marketing strategy and system for staying in touch, there are many ways to integrate blogging and develop content. Here are some ideas:

Your Opinion. One way to attract your ideal clients is sharing your opinion, especially if you have a unique approach or viewpoint that sets you apart.
Repurpose. If you have a special method, formula, or signature program, a blog is a great platform to repurpose your content while adding tremendous value to your community of readers. Sometimes people need to see something over and over before they integrate it or “get it”. Although you may think you’re repeating yourself, many people in your community may be seeing it for the very first time.
Educate. Use simple tips, changes occurring in your area of expertise, upcoming events, and other high-valued content your community can read and use.
Guest Bloggers. You also may want to have guest bloggers or ask for quotes from others who would love to contribute to your blog. You don’t always have to be the author. I’ve done this with a special online community I set up for cancer conquerors who want to reclaim, reshape and renew their life after cancer.

Your blog articles don’t have to be long to be effective. Short, easy, implementable tips or articles can be just the ticket to engaging your audience and adding value. Add a video (to have a vlog or blog combination) so your audience can see your personality and for another way to connect with your community.

What Does Pace Have to Do With It?

June 13, 2013 by Lisa Mininni 1 Comment

Welcome to the free Wired to Win Video #3 of 4: What Does Pace Have to Do With It?
>>>Click here for Wired to Win Video Training #1 of 4: Did You Know You’re Wired to Win?<<<<

Inspired to discover how to close on more sales, create a winning business model
that works for you, and stop your procrastination once and for all?
Then, join us for the LIVE Wired to Win! Series on June 26-28, 2013

Click to Learn More and Register

Most entrepreneurs fail miserably at sales and executing their business model.

Why?

They operate from their very own wiring which often gets in the way of growing a business. They don’t understand how they are getting in the way of their success and worse, how others want to receive their information.

As an entrepreneur, would having a deeper level of insight into how people tick help you to make better decisions in executing, hiring, and improving sales?

You bet!

Your natural wiring is present at birth and stays with you throughout your lifetime. Yet, very few people actually know how much their wiring is impacting their life and their business success.

Cue in on how others need to receive their information, and watch as you improve your relationships, communication and results.

Whether you’re conveying an idea, networking or working with an existing client, there is an element of your natural wiring that can make or break any conversation – and that is pace.

So where does pace come from in your natural wiring? Pace comes from our patience level. There are those people who have a low amount of patience as part of their wiring; and conversely, those who are higher in their patience.

It doesn’t mean either can be patient at times. Rather, it tells us how we work. If you have low patience, it creates a short attention span, which creates more of a juggler. If you have a greater patience level, it creates more long term focus; therefore you’ll be more sequential in your work flow.

What’s the value in knowing this?

Recently, I was reminded of an interaction between two of my clients. One was naturally impatient and one was more methodical. The methodical client asked for some feedback and in rapid fire, the impatient client had already thought of a solution and was rapidly firing questions at her. Before my methodical client could answer his first question, the impatient client was already giving her another question.

My methodical client became frustrated because she was unable to think through her thoughts fast enough to respond. Meanwhile, my client who was wired more impatiently wanted to get all of his ideas out before he forgot them. I gestured to my impatiently-wired client to slow down. We all laughed at the situation recognizing what had just happened.

When someone talks quickly or reacts quickly they typically like to receive their information in the same way. Conversely, if you like to talk more methodically, you like to deliver your information in the same way.

However, when talking with a person who is your opposite, your message may get lost or worse yet you won’t create a win-win situation.

So the next time you’re networking, talking to a prospect or interacting with a colleague, remember where pace comes from.

Become skilled at knowing how to deliver information the way the other person wants to receive it so you can be a better coach, consultant, or CEO.

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To learn all about your natural wiring, join me for my Wired to Win Series on June 26, 27, and 28, 2013.

5 Words That Will Kill a Referral or a Sale Every Time

May 2, 2013 by Lisa Mininni 6 Comments

You’ve heard these words uttered by entrepreneurs thousands of times when networking.

You’ve probably heard them within the last week.

In the course of a day, you may say them dozens of times to your networking buddies, referral sources, and prospects.

But these words are the quickest way to kill a referral or sale every time.

What are those five words?

“I work with anybody who.”

When you utter these five words, it:

1. Is too broad. It does not paint a picture in your referral sources mind in who to send your way;

2. It’s not precise enough from your prospect’s perspective. It does not clearly convey to your prospect if they are exactly who you work with;

3. Reeks of desperation. It says that you don’t have enough of the ideal clients that you’ll work with anybody right now.

Instead, be exact to attract. When someone asks you who you work with, identify the titles, income, or other demographic information that describes your ideal prospects. When you describe exactly who you work with, your networking buddies will know who to send your way. You will also confirm in your prospect’s mind, that they are a fit for your services.

How Not Testing Your Assumptions Is Costing You Serious Business

February 21, 2013 by Lisa Mininni Leave a Comment

Every day, entrepreneurs act on their assumptions. Making assumptions is a part of doing business. Assumptions are often based on our experiences and are not often questioned. It’s part of our system of beliefs. If our beliefs are not sound, our assumptions are not sound.

These assumptions can serve you or they can deter you from getting your products and services out into the world in a big way. If limiting, they get in the way of creating and selling products or closing on more sales.

When you test your own norms, the possibilities can be endless. As an example, let’s take the bottled water industry. In the 1960s, who would have thought that people could make a profit off of something that that was readily available and was as close as the nearest water fountain? Years later, someone tested their belief. Today, you can’t enter a supermarket or gas station without a wall filled with brands of water to choose from and mixes to put in them.

You might think that testing assumptions is risky. Take the risk any way. By not testing assumptions, there is risk. In this fast-changing world, what worked yesterday, may not work today. Yet, many people approach their sales and marketing with assumptions about certain techniques that worked in the past will work the same way today, despite the changes in technology and human behavior.

Assumptions can work for you or limit you. Testing your beliefs and notions creates possibilities. Without challenging our beliefs, you may be resisting possibilities. Because of how one of my clients was innate hardwired, she assumed everyone wanted to receive a lot of information before they made their decisions. She found herself giving away a lot of useful content during her initial consultations with prospects, but frustrated because she was not converting them into clients.

In working through the Entrepreneurial Edge System^TM, she discovered two very important assumptions:

She gave information the way she wanted to receive it. She was delivering her information methodically with long descriptions. However, many of her prospective clients wanted to receive it very differently. They wanted to receive their information in quick, short, concise bullet points.
She was offering only one way for them to work with her. Her prospects liked choices. After a few adjustments in her delivery and service offerings, she went from sales failure to sales superstar now closing on up to an average of 98% of her prospects.

In your daily interactions, ask yourself:

What assumptions am I making?
What are the possibilities (ones that will get me closer to my vision)?

The moment you start limiting yourself with an excuse or telling yourself something can’t happen – stop yourself. Ask yourself these two questions. Then, watch how many possibilities are created just by checking just one assumption. [Tweet This]

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