When entrepreneurs are building a business they love, they are often so overjoyed to help others, they talk to everyone and anyone about it. If you were to ask them if they are desperate for sales, you likely get a definite, “NO!”
The fact is that as you listen, there is an underlying silent process.
It’s so subtle, yet so powerful.
You may not even be present that it is exists while you’re talking to your prospect.
However, it is almost as if the prospect feels it
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5 Words That Will Kill a Referral or a Sale Every Time
You’ve heard these words uttered by entrepreneurs thousands of times when networking.
You’ve probably heard them within the last week.
In the course of a day, you may say them dozens of times to your networking buddies, referral sources, and prospects.
But these words are the quickest way to kill a referral or sale every time.
What are those five words?
“I work with anybody who.”
When you utter these five words, it:
1. Is too broad. It does not paint a picture in your
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How to Become Known In Your Field of Expertise
We know people do business with people they know, like and trust. So how do you build credibility and get found online?
Using technology in the right way is by far, one of the best marketing tools for fast growth. When you expand your reach and build your credibility, more people will know about you and you’ll become known as the go-to person.
One marketing strategy to become known as the go-to person is through Article Marketing. Article marketing is where a business owner writes
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Is the Force of Focus Within You?
As cheesy as it sounds, there is a lot of wisdom in the quote from Star Wars, “your focus determines your reality.” As entrepreneurs, you can get trapped into an illusion that you are actually taking steps to grow your business. You’re busy, so you must be focused right? Wrong.
So what does unfocused look like?
• You think everyone you meet is a prospect.
• You walk into your office each day, wondering what you could do to bring in more business or you’re doing all busy work
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Marketing 101: Consistency
No matter what type of business you have, consistency is key to succeeding. From marketing to customer service, consistency can make or break your business.
What often happens, however, is business owners get into the market-market-market, work-with-your-clients, market-market-market cycle causing up and down flows in your prospect pipeline and cash flow.
To continuously feed your prospect pipeline and cash flow, you must regularly apply your marketing messages. When you do, it sets an
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