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Ask These 2 Critical Questions to Increase Your Sales

June 2, 2016 by Lisa Mininni Leave a Comment

What are the questions you should be asking to increase your sales? You may be thinking what questions you should be asking your prospects. I don't mean your prospects. What I mean is what are the questions you should be asking yourself and your team to increase your sales? Here are two critical questions that will get you started: 1. Are you being intentional? There are many facets of being intentional. First, are you targeting your preferred client? When I was reverse engineering
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Filed Under: Blog Tagged With: lead generation

Bridging the Gap Between Your Offline and Online Marketing

May 19, 2016 by Lisa Mininni Leave a Comment

There was a time not so long ago when experts suggested you have an offline and online lead generation strategy. With social media sharing and technology enhancements, the conversation has shifted from separation to integration of strategies. Marrying your offline and online lead generation activities is more important than ever. For example, one of my new clients has an alternative health care practice. She meets her prospects offline at networking events, specialized live events, and even
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Filed Under: Blog Tagged With: integrated lead generation systems, lead generation

Why is An Integrated Lead Generation System Important for Your Small Business?

May 12, 2016 by Lisa Mininni Leave a Comment

Lead generation describes the marketing process of enrolling and capturing interest in a product or service for the purpose of developing sales. A lead is a potential buyer who shows some level of interest by taking an action. Over the years, lead generation has shifted the buying process from finding customers with mass advertising to being found and establishing continuous relationships. As a business owner, you now need to think through how to reverse the sales process so that these
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Filed Under: Blog Tagged With: automated lead generation, integrated lead generation, lead generation

How to Create More Leads by Using an Opt-In Offer

August 14, 2014 by Lisa Mininni Leave a Comment

One of the ways to keep leads flowing into your sales system is to have an opt-in offer. An opt-in offer is when you receive expressed permission from the person opting in or subscribing. An opt-in offer is part of a Lead Generation System that converts your traffic into pre-qualified leads. An offer might be in the form of an audio, video or eBook. To convert your website traffic into pre-qualified leads, it's wise to put on your ideal client hat when creating your offer. Think of what
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Filed Under: Blog Tagged With: lead generation

Systems That Solve Your Business Snags

July 11, 2013 by Lisa Mininni Leave a Comment

(See hyperlinks below for additional information on types of systems): Best-Selling Author of E-Myth Revisited, Michael Gerber said, "Let systems run the business and people run the systems…People come and go but the systems remain constant." There are many examples of systems at work, including our own circulatory systems, eco systems, and even marketing systems. Some of the most profitable businesses started with systems:  McDonald's and Federal Express are popular franchise
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Filed Under: Blog Tagged With: business systems, entrepreneurial edge system, lead generation, what is a business system

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The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

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Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

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