What are the questions you should be asking to increase your sales?

You may be thinking what questions you should be asking your prospects. I don’t mean your prospects. What I mean is what are the questions you should be asking yourself and your team to increase your sales?

Here are two critical questions that will get you started:

1. Are you being intentional?

There are many facets of being intentional. First, are you targeting your preferred client? When I was reverse engineering the revenue goals with one of my Profitability Lab Clients, he quickly realized that to reach his year-end goal, he needed to increase his sales.

He acknowledged that he and his team were busy with a number of other activities but not focused on enrolling new prospects. After creating a Preferred Client Profile list, he and his team became deliberately intentional in their outreach.

He had another realization, which brings me to the second question:

2. Are your systems fully functional?

You can be intentional in contacting your preferred clients, but if you don’t have the system to pre-qualify your prospects, you’ll be talking to a number of people not ready to do business with you.

Once you’ve made contact, if you don’t have a system to follow up, you’ll get in the day-to-day distractions of your business. The next thing you know you will miss out on a number of opportunities all because you had no system to follow up.

When a client has enrolled with you, if you don’t have a solid system to follow through, you will lose credibility. If you don’t get the client what they signed up for in a timely manner, they won’t see you as reliable or trustworthy. And people want to do business with people they know, like and trust.

If you don’t have system to take care of the new client when something breaks down, they won’t feel like you care. While you work hard, there are times where something will not go as planned. Make sure your client care systems are in place to efficiently resolve any mishaps.

To learn more about how to pre-qualify your leads, reduce costs, and speed up productivity, click here to listen to the replay of our latest free webinar,

Automatic Lead Generation 24/7.

One of the ways to keep leads flowing into your sales system is to have an opt-in offer. An opt-in offer is when you receive expressed permission from the person opting in or subscribing.

An opt-in offer is part of a Lead Generation System that converts your traffic into pre-qualified leads. An offer might be in the form of an audio, video or eBook.

To convert your website traffic into pre-qualified leads, it’s wise to put on your ideal client hat when creating your offer. Think of what your ideal client would find most valuable. The most successful offer gives immediate satisfaction or results.

Since we all buy into benefits (versus features), make sure to include the benefits your reader will get when downloading your eBook. For example, instead of talking about the 549 pages in your eBook, focus on the positive benefits, like more…money, free time, or financial freedom they will get after reading your eBook.

One of the easiest ways to create an opt-in offer is simply by using a Word document to create an eBook. While there is no set length to an eBook, make sure you give instant value to the reader. You may be able to help them with one worksheet, 25 pages of fill in the blank, or even a multiple choice survey to help them create awareness of their current needs or situation.

Your eBook may include a questionnaire that helps them solve a problem or get their thoughts together. Consider that your eBook may also be the very first step in the process of working with you. When finished writing your eBook, simply convert your Word document into a pdf. Once the person opts-in, they are simply directed to your download.

There are many emarketing systems, like aWeber. They provide easy-to-implement opt-in forms for use on your website. Once someone opts in, you can simply create and send professional email marketing newsletters to cultivate the relationship with your new prospect. These systems also help you to add continuous value through a weekly or bi-monthly eZine or eNewsletter.

When you use these systems to add value and stay in touch, watch as you continuously fill your prospect pipeline. You’ll also find, like I did, how easy it is to convert those prospects into clients when you give value first.

For your complete guide to creating your own Lead Generation System on your WordPress website, pick up your copy of the complete Entrepreneurial Edge System Self-Study Program today.