What are the questions you should be asking to increase your sales?
You may be thinking what questions you should be asking your prospects. I don't mean your prospects. What I mean is what are the questions you should be asking yourself and your team to increase your sales?
Here are two critical questions that will get you started:
1. Are you being intentional?
There are many facets of being intentional. First, are you targeting your preferred client? When I was reverse engineering
Read More
Bridging the Gap Between Your Offline and Online Marketing
There was a time not so long ago when experts suggested you have an offline and online lead generation strategy. With social media sharing and technology enhancements, the conversation has shifted from separation to integration of strategies.
Marrying your offline and online lead generation activities is more important than ever. For example, one of my new clients has an alternative health care practice. She meets her prospects offline at networking events, specialized live events, and even
Read More
Why is An Integrated Lead Generation System Important for Your Small Business?
Lead generation describes the marketing process of enrolling and capturing interest in a product or service for the purpose of developing sales. A lead is a potential buyer who shows some level of interest by taking an action.
Over the years, lead generation has shifted the buying process from finding customers with mass advertising to being found and establishing continuous relationships. As a business owner, you now need to think through how to reverse the sales process so that these
Read More
How to Create More Leads by Using an Opt-In Offer
One of the ways to keep leads flowing into your sales system is to have an opt-in offer. An opt-in offer is when you receive expressed permission from the person opting in or subscribing.
An opt-in offer is part of a Lead Generation System that converts your traffic into pre-qualified leads. An offer might be in the form of an audio, video or eBook.
To convert your website traffic into pre-qualified leads, it's wise to put on your ideal client hat when creating your offer. Think of what
Read More
Systems That Solve Your Business Snags
(See hyperlinks below for additional information on types of systems):
Best-Selling Author of E-Myth Revisited, Michael Gerber said, "Let systems run the business and people run the systems…People come and go but the systems remain constant."
There are many examples of systems at work, including our own circulatory systems, eco systems, and even marketing systems. Some of the most profitable businesses started with systems: McDonald's and Federal Express are popular franchise
Read More