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How to Monitor Your Online Reputation

May 1, 2014 by Lisa Mininni Leave a Comment


twitter logoIt is said that imitation is the greatest form of flattery but when you discover a fake Twitter account in your name and using your picture, it’s just has the “ick” factor.

Last year, I was reviewing my social media streams and noticed a tweet. The name and picture was mine, but clearly something just was not right. After a closer look, I discovered it was a completely different @ handle but they were using my picture and my name.

The great thing is when you’re monitoring your systems, it usually doesn’t take long so you can get a handle on the situation before it spirals out of control.

So what do you do if someone impersonates you on Twitter? Visit Twitter’s Help Center at http://support.twitter.com.

As you grow your online presence, these snags may cross your path. As a business owner what you can do is to have appropriate systems in place to monitor your online reputation.

Here are three systems that will get you started:

1. Google Alerts. You can use these alerts for a host of reasons, including following a story or track your name in new content. You can also set up how often you would like to receive these alerts. You’ll want to receive the alerts at least once a day. To set up a Google alert, visit http://www.google.com/alerts.

2. SocialMention.com. This search engine is a handy system that looks at a wide-range of sites to find out where you are mentioned. It’s a great tool to determine if you need to do damage control or you might just discover, like I did, some good gossip about you. Someone made a really nice comment about me and someone followed up with another positive comment. That was really cool to find so that I could reciprocate and respond.

3. Reputation.com. This free service helps you monitor your brand online. This is especially important for small businesses. According to a Harvard Business Review, a difference of one star on a review of your products or services can lead to a 5-9% difference in revenues.

With social media, you can quickly, efficiently and affordably get the word out about your business. However, it’s wise to make sure you have the systems monitoring your reputation that you have worked so hard to build.

Filed Under: Blog Tagged With: how to monitor your online reputation, marketing systems

The Biggest Marketing Blind Spot That Plagues Every Entrepreneur

April 17, 2014 by Lisa Mininni Leave a Comment


marketing blindspotMost entrepreneurs are experts in their particular area of genius but not experts in marketing. Yet, it is the marketing that can make or break your company’s bottom line.

Marketing your company doesn’t have to be hard or expensive. With a little creativity, you can generate interest that leads to more customers, more money, and a greater return on your investment.

There is one marketing blunder, however, that all business owners make at some point.  Business owners take a look at all of the marketing that needs to be implemented and forget that each marketing initiative, whether it is a direct mail piece, social media marketing, or a promotional item must be integrated into other business processes or systems to get the biggest bang from their buck.

For example, many companies are encouraged to start a blog. When they do, they quickly realize that the blog does nothing but create a lot of work for someone. It’s often because they haven’t determined if the blog will be used as a customer relationship builder, lead generator, a revenue generator, or all of the above.

Further, as your business grows, your marketing attracts prospective employees who want to work for you. If you have a fantastic marketing strategy and brand but forget to give the same experience to your new employees through your interviewing and onboarding processes, that can lead to a disastrous mismatch and turnover issues.

Small businesses are in a great position to leverage their marketing, but get fixated on hurry-up-and-implement tactics without considering how that one initiative affects the whole company.

One event planner learned the hard way how important it is to think through your marketing plans. When she mailed a direct mail marketing post card out to prospective clients, she forgot to marry her offline and online marketing by including a way for customers to download a free eBook she created for them. She missed the boat on adding value to the customer through her eBook and also getting their name and email in return.  A few days later, her call center was surprised to have a volume of unexpected phone traffic because they weren’t aware that a post card was mailed out, leaving the customer feeling a less-than warm welcome.

So, the next time you want to implement a marketing idea, think through your process:

  • Map out the ways to marry your offline and online strategies, maximizing your direct mail and online presence
  • Make it easy for the customer to contact you by phone or email
  • Anticipate and communicate the impact of your initiatives on your internal operations

When you think through how to integrate all of your marketing initiatives, you’ll see brand new opportunities previously missed and a maximum return on your marketing investments.

Filed Under: Blog Tagged With: marketing systems, systems approach to profitability

How to Get Your Cash Flow Handled – Part 3

March 27, 2014 by Lisa Mininni Leave a Comment


Social Media StrategyWhy is it that two-thirds of the 600,000 start up businesses only survive two years?*

At the top of the list – poor cash management contributes to these failures.

There may be several systems missing that have a direct connection to cash flow, including accounting systems, sales systems, marketing systems, and lead generation systems.

This article focuses on marketing systems. If you don’t know how to access the incredible content and knowledge that’s inside of you and share it in a way that’s meaningful to your prospects, your marketing system may need a tune up.

Many entrepreneurs make the mistake of inconsistent marketing. What follows is usually inconsistent cash flow.

With automated marketing systems, you build consistency in your marketing. Many of these marketing systems are open source or free.

With consistency in your marketing and messaging, it builds trust. When you build trust with your prospects, watch as your cash flow follows.

Your Assignment

Identify all of the ways you market. Then, list ways to systematize or automate various aspects of your marketing, like automating your social media marketing for the next six months. Remember, however, social media is about creating relationships so it’s not a “set it and forget it” system. Tap into it each day to engage with your community by acknowledging those who commented on your content, commenting on someone’s message or sharing their content.

________

*Small Business Administration

Filed Under: Blog Tagged With: how to get your cash flow handled, how to make more money, marketing systems

How to Systematize Your Business to Attract More Clients and Make More Revenue – Step 6

February 27, 2014 by Lisa Mininni Leave a Comment

number 6This week is Step 6 on How to Systematize Your Business to Attract More Clients and Make More Revenue.

Adding systems to your business will give you the leverage you need to grow your business. This is not a “set it and forget it” process though. One small change in one system can, and often does, impact another.

So, remember to review your systems regularly. When you add a continuous improvement process to your business, it will help you to increase profits, enhance performance, and reduce your costs.

This week’s assignment:

  • Identify one existing system or process.
  • Brainstorm ways that the system or process could be improved to increase profits, enhance performance or reduce costs.
  • Make changes to the process, if applicable.
  • Measure and evaluate the results.

View video for more:

Filed Under: Blog Tagged With: marketing systems, systematize your business

How to Systematize Your Business to Attract More Clients and Make More Revenue – Step 4

February 13, 2014 by Lisa Mininni Leave a Comment

number 4

At some point, you gain so much knowledge, competence and experience, you start running on autopilot. You instinctively know how to write an invoice, complete a project, or know where to find a solution.

So, to think of systematizing your business seems overwhelming and time consuming. However, at some point, you do realize that in order to multiply your money, you will need to leverage your time, effort and resources.

You finally make the decision to systematize to increase your productivity and become more profitable. When systematizing your business, there is one very important point to remember.

Here’s a quick video on Step 4 of Systematizing Your Business to Attract More Clients and Make More Revenue:

Filed Under: Blog Tagged With: how to systematize your business, marketing systems

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