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Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

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How to Monitor Your Online Reputation

May 1, 2014 by Lisa Mininni Leave a Comment

It is said that imitation is the greatest form of flattery but when you discover a fake Twitter account in your name and using your picture, it's just has the “ick” factor. Last year, I was reviewing my social media streams and noticed a tweet. The name and picture was mine, but clearly something just was not right. After a closer look, I discovered it was a completely different @ handle but they were using my picture and my name. The great thing is when you’re monitoring your systems, it
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Filed Under: Blog Tagged With: how to monitor your online reputation, marketing systems

The Biggest Marketing Blind Spot That Plagues Every Entrepreneur

April 17, 2014 by Lisa Mininni Leave a Comment

Most entrepreneurs are experts in their particular area of genius but not experts in marketing. Yet, it is the marketing that can make or break your company’s bottom line. Marketing your company doesn’t have to be hard or expensive. With a little creativity, you can generate interest that leads to more customers, more money, and a greater return on your investment. There is one marketing blunder, however, that all business owners make at some point.  Business owners take a look at all of
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Filed Under: Blog Tagged With: marketing systems, systems approach to profitability

How to Get Your Cash Flow Handled – Part 3

March 27, 2014 by Lisa Mininni Leave a Comment

Why is it that two-thirds of the 600,000 start up businesses only survive two years?* At the top of the list - poor cash management contributes to these failures. There may be several systems missing that have a direct connection to cash flow, including accounting systems, sales systems, marketing systems, and lead generation systems. This article focuses on marketing systems. If you don’t know how to access the incredible content and knowledge that's inside of you and share it in a way
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Filed Under: Blog Tagged With: how to get your cash flow handled, how to make more money, marketing systems

How to Systematize Your Business to Attract More Clients and Make More Revenue – Step 6

February 27, 2014 by Lisa Mininni Leave a Comment

This week is Step 6 on How to Systematize Your Business to Attract More Clients and Make More Revenue. Adding systems to your business will give you the leverage you need to grow your business. This is not a "set it and forget it" process though. One small change in one system can, and often does, impact another. So, remember to review your systems regularly. When you add a continuous improvement process to your business, it will help you to increase profits, enhance performance, and
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Filed Under: Blog Tagged With: marketing systems, systematize your business

How to Systematize Your Business to Attract More Clients and Make More Revenue – Step 4

February 13, 2014 by Lisa Mininni Leave a Comment

At some point, you gain so much knowledge, competence and experience, you start running on autopilot. You instinctively know how to write an invoice, complete a project, or know where to find a solution. So, to think of systematizing your business seems overwhelming and time consuming. However, at some point, you do realize that in order to multiply your money, you will need to leverage your time, effort and resources. You finally make the decision to systematize to increase your
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Filed Under: Blog Tagged With: how to systematize your business, marketing systems

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The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

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The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

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