Just like your human wiring, your signature is like no other. It’s unique to you. You may not realize it, but your company also has a signature asset that defines your approach, process, product, or model so that it is easily understood. Yet, many businesses don't take the time to define it, design it and market it. However, when you integrate your signature asset through your marketing, your prospects quickly understand what you do, making it easier to do business with you. You also
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