Tweet: Your personal brand distinguishes you by expressing what makes you unique and memorable. @lisamininni What makes you unique and memorable? An important tool for expanding your business is your personal brand. Personal branding can be a real stumbling block for many business professionals. It's easy to look at the business branding, but you may not have considered looking at yourself as a brand. Your personal brand is present in every single interaction. It's what attracts people to you
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