Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Cart
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates

Get Your Free eBook:
Elevate and Expand Your Brand

Free eBook
WBE_Seal SB_ALUMNI
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend an Introduction to Scaling & Systematizing Your Business Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Elevate Your Presentation Skills
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

Is the Force of Focus Within You?

April 4, 2013 by Lisa Mininni Leave a Comment

 

theforceoffocus

As cheesy as it sounds, there is a lot of wisdom in the quote from Star Wars, “your focus determines your reality.” As entrepreneurs, you can get trapped into an illusion that you are actually taking steps to grow your business. You’re busy, so you must be focused right? Wrong.

So what does unfocused look like?

• You think everyone you meet is a prospect.
• You walk into your office each day, wondering what you could do to bring in more business or you’re doing all busy work instead of the revenue-generating activities.
• You deeply want to make more money and get your gifts into the world, but you’re riding the fence between looking for a job and starting a business.

If you can relate, then remember the Principle of Focus:

• What you focus on you find
• What you focus on grows and increases
• What you focus on seems real
• What you focus on you ultimately become

You will find no clients if you think everyone you meet is a prospect. Not everyone you meet is your ideal prospect. Without a plan, you will be confused on how to reach your targeted audience. Without a solid commitment on your direction, you will continue to struggle.

When you focus on an area and excel at it, doors will open for you. [Tweet This!] To illustrate, one of my clients is a Financial Advisor. There’s not a networking group you can go into without meeting a Financial Advisor. Without focus, you can become a commodity, like many Coaches and Consultants have become because they don’t have a focus. So how do you create such a focus that you are the go-to person for your type of service?

The first thing my client did was get really clear on the ideal person she wanted to serve by working through her Preferred Client ProfileTM. In working together, she identified specific ideal client. Now, she is the go-to person for women who are going through a divorce or contemplating divorce, making it really easy for her referral partners to send the exact referral.

Because of her focus, she has broken out of being a commodity and into a specific market. With a clear client profile and a plan, she has exceeded her financial goals (while having two small children in tow).

It all comes back to focus. When you’re focused, you’ll find:

• Opportunities you haven’t considered.
• Access because you make it easier for others to understand who you serve and how you serve them.
• Your business grows faster because all of your marketing activities are aligned to attract your ideal clients.
• Your decision-making becomes easy.

That’s the force you create when focused. It’s easy to stray, so keep the Principle of Focus front and center by taping it to your computer.

What will you focus on today?

Filed Under: Blog Tagged With: force of focus, get more clients, how to focus, power of focus, principle of focus

Members Login

Click to login

Download(s)

Your Download(s)
My Account
View Cart
Logout

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2025 Excellerate Associates ·| Powered by Essential IT | Privacy Policy