Reciprocity is a powerful tool not only in getting new clients but also in retaining existing clients. Referral marketing experts know all too well how powerful the principle of reciprocity is to their business. If you want more referrals, you need to give referrals. When reciprocity is done in the spirit of helping others by sending business their way, without expecting something in return, you are rewarded in many ways. People naturally feel the desire to return the favor. Even if they
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