You would never roll out an important initiative without a thought-out plan, yet many business leaders have no plan in place for increasing their referrals. People may recognize your quality work, but the truth is if you want more referrals, a referral strategy is a must. In my recent article, The Role Your Personal Brand Plays in Getting More Referrals, I outlined the importance of your personal brand in aligning your referral strategy. A personal brand creates a consistent impression and
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