Research indicates that company culture is a defining factor in your company's success or failure. If company culture is unclear, who will determine it? Existing employees and new hires. New hires often learn what is acceptable or not by observing others in the company. That's quite a hit-or-miss tactic that can cause a rotating door of new hires eating into your employee engagement and profitability. When I work with clients, we distinguish their culture not only by defining key cultural
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