Success is fundamentally based on an action. After all, you can’t be successful in running a business without action.

But, what you take action on has a critical element: Context.

If you don’t create a context then the context lives below the surface in your beliefs.

If you believe that no one can be trusted, you’ll be unusually hard on those who actually have your back. Perhaps it is to prove that nobody can be trusted. If you dare to look at all areas of your life, somewhere you don’t know if you can trust yourself.

Perhaps you’ve carried around a past relationship where someone you trusted went against that trust. And, you never forgot it only to bring it up into every other business relationship.

Every action you take is now based on the context that nobody can be trusted.

When scaling your business, what is created from the context that nobody can be trusted? You might look for evidence that you protected yourself, it served you not to trust, and that it prevented you from being wronged in some way.

Maybe.

Or, you prevented creative opportunities from being explored and actualized.