“In my 20 years of hands-on experience, what causes someone to increase their business comes from an important place: The Inner Entrepreneur.” ~Lisa Mininni
In this step, you will remove roadblocks by taking a systems approach. It's a holistic approach that aligns all of the pieces together.
Even though you may have a great track record, you may have components of how you operate that are simply out of alignment. This is why a Systems Approach is so important. Connecting all of the dots.
We start with your Inner Entrepreneur. This is the place that causes strategies and tactics not to be implemented and stops entrepreneurs in their tracks. If you want to get from where you are today to where you want to be, you must make a shift on the inside first.
We are creatures of habit at work.
What holds us back is doing the same thing over and over again – without a focus or acting based on outdated notions – not because we want that, but because we have been conditioned to behave in certain ways. If you want to break the cycle, you have to change what is on the inside and understand where it comes from. Change the inside – and the outside changes.
Here are some of the distinctions we cover:
-Your Biological Hardwiring. Understanding your own biological wiring. When you structure your business model in alignment with how you and your team executes, you increase your productivity and stay consistently motivated. (Imagine a business model that’s easy to implement and motivates you and your team!) (By the way, this is not about your behaviors - behaviors change over time. This is about understanding your biological hardwiring, which is natural to who you are.
It's also not about putting you in a box. You have a unique mix of hardwiring, that, when fully understood, is part of your uniqueness that attracts your ideal clients.
-Inner Entrepreneurial System. You'll experience a unique formula (and system) to change self-sabotaging and negative beliefs. Small mindset shifts yield major results.
-Shift and shape the way you work. Create focus and leverage your time, money and resources.
-Preferred Client Profile. Attract your Preferred Client by getting clear on your ideal client/customer so you walk confidently knowing precisely where your preferred clients/customers gather.
-Marketing Mix. Work through an Integrated Marketing Model and identify steps to strategically positioning you and your marketing.
You will also:
- Identify ways to define and clarify your competitive advantage that separates your business from any other.
- Reverse the sales process so your clients choose you instead of you chasing them.