One of the ways to keep leads flowing into your sales system is to have an opt-in offer. An opt-in offer is when you receive expressed permission from the person opting in or subscribing.
An opt-in offer is part of a Lead Generation System that converts your traffic into pre-qualified leads. An offer might be in the form of an audio, video or eBook.
To convert your website traffic into pre-qualified leads, it’s wise to put on your ideal client hat when creating your offer. Think of what your ideal client would find most valuable. The most successful offer gives immediate satisfaction or results.
Since we all buy into benefits (versus features), make sure to include the benefits your reader will get when downloading your eBook. For example, instead of talking about the 549 pages in your eBook, focus on the positive benefits, like more…money, free time, or financial freedom they will get after reading your eBook.
One of the easiest ways to create an opt-in offer is simply by using a Word document to create an eBook. While there is no set length to an eBook, make sure you give instant value to the reader. You may be able to help them with one worksheet, 25 pages of fill in the blank, or even a multiple choice survey to help them create awareness of their current needs or situation.
Your eBook may include a questionnaire that helps them solve a problem or get their thoughts together. Consider that your eBook may also be the very first step in the process of working with you. When finished writing your eBook, simply convert your Word document into a pdf. Once the person opts-in, they are simply directed to your download.
There are many emarketing systems, like aWeber. They provide easy-to-implement opt-in forms for use on your website. Once someone opts in, you can simply create and send professional email marketing newsletters to cultivate the relationship with your new prospect. These systems also help you to add continuous value through a weekly or bi-monthly eZine or eNewsletter.
When you use these systems to add value and stay in touch, watch as you continuously fill your prospect pipeline. You’ll also find, like I did, how easy it is to convert those prospects into clients when you give value first.
For your complete guide to creating your own Lead Generation System on your WordPress website, pick up your copy of the complete Entrepreneurial Edge System Self-Study Program today.