There is it – you just made the decision to leverage your business into the one-to-many conversation by offering a workshop. You start promoting it three months ahead of time and are thrilled at the possibility of working with so many more people in your area of genius.
So, you prepare all of the materials for your workshop and put a lot of effort in getting your program down cold. You’re sure that the 1,000 postcards you sent out will result in phone calls from people. As the date gets
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