Best Selling Authors know it. Speakers know it. Successful business owners know it. What is it that they know? They know their end game. In my recent Best Seller Profit System Mentoring Program, I took my book and closed it as if I just finished reading it. I asked the aspiring authors to visualize that someone had just finished their book. I asked them to imagine what they want the reader to feel, to think or to do. As an author (and a business owner), when you start with the end
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