On a recent drive with my great-niece and nephew, I asked them what game we could play to pass the time.
Their answer: “Let’s spot the yellow car!”
Not a white car. Not black, grey, blue, or red. Only yellow.
I thought it would be easy. After all, there are plenty of cars on the road.
Was I wrong.
We spotted yellow construction trucks.
Yellow delivery trucks.
Yellow trailers.
And just a few actual yellow cars.
That’s when it hit me—those yellow cars stood out precisely because they were rare.
In business, the same rule applies: if you want to create distinction, be the yellow car.
That unique feature.
That one-of-a-kind approach.
That signature system no one else has.
When you stand out, people notice—and they remember.
By Popular Demand – New Session Added
If you’re ready to develop the “yellow car” in your business, registration is open for our November 4-5, 2025 Master Class: Create Your Signature Program. Walk out with your branded Signature Asset that sets your brand apart from everyone else who does similar work.
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