Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

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Distinctively Yours: Differentiate Your Products and Services

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In today’s noisy marketplace, it’s no longer enough to simply deliver great products or services. Your clients want to know why you’re different, how you solve their problem, and, more importantly, how your approach delivers consistent results.

The most effective way to stand out is through the development of your Signature Program—a distinctive, results-oriented framework that showcases your unique process and expertise.

Why a Signature Program Matters

When your business offers similar products and services that others do, the differentiator becomes your approach, method, or way. A Signature Program makes that distinction tangible. It transforms your know-how into a clear, repeatable system your clients can easily understand and invest in.

By developing your Signature Program, you:

Define your proprietary process. You clarify exactly how you create results for your clients.

Strengthen your market position. Your methodology becomes a brand asset that sets you apart.

Create a throughline for all your offerings. Every product, service, or course connects to your program’s structure.

Make your business scalable. With a structured system, you can train others, replicate your process, and expand your reach.

A well-designed Signature Program doesn’t just help your clients see the value—it helps you run your business more strategically. It becomes the foundation for marketing, operations, and client fulfillment.

Your Signature is Your Differentiator

Your Signature Program is more than a curriculum—it’s the embodiment of your philosophy, methodology, and results. It’s what makes your business unmistakably yours.

When clients can clearly see how your approach leads them from where they are to where they want to be, you move from being “one of many” to being the only choice that makes sense.

Ready to Create Yours?

Join us November 4–5, 2025, for Excellerate Associates’ Create Your Signature Program—a hands-on, two-day workshop where you’ll:

✅ Walk out with your Signature Program in hand—defined, designed, and ready to implement.
✅ Understand how to bring your clients through your suite of products and services with a clear, aligned pathway.
✅ Learn how to differentiate your business from all others offering similar products and services.

Your Signature Program is the foundation for scaling your impact and standing apart in your market.

👉 Register today for the Create Your Signature Program, November 4–5, 2025, and walk out with the clarity, confidence, and framework to elevate your business at https://www.excellerateassociates.com/create-your-signature-program

What’s Your Company’s Signature Advantage?

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As a business professional, you know that, unless you create distinction from your competitor, you’ll get lumped into a box, like you sell consultancy services, sell insurance, or manufacture a product. You might also know that unless you can show what makes your product or services distinct, there is little inspiring reason for them to buy from you.

Your challenge is to stand apart from your perceived competitor. Perceived competitor because your prospects like to put you in a box with similar businesses.

Many businesses try to sell their services forgetting to focus on the solution, results, and, most importantly, what is distinct. Just as important is how that uniqueness is integrated into all areas of the business, like the marketing and sales processes.

One of the key take aways that we hear about from business owners who attend our Create Your Signature Program and Wake Up Profitable Boot Camp for Business Owners, is the how much more revenue they can generate when integrating their company’s Signature Program.

A signature program is a company asset that defines your approach, process, product, or model so that it is easily understood. You become known for it, drawing in your target market, and securing more business because of it.

Five Advantages When You Integrate Your Signature Asset

When you integrate your asset into your sales and marketing processes, there are five advantages:

1. Your prospects quickly understand what you do, making it easier for them to hire you;
2. You develop trust because you provide a well thought-out solution to their problems;
3. You create a higher perceived value because you can ensure its implementation;
4. You develop ways to increase the lifetime value of your client; and
5. You elevate your brand awareness.

Client Case Study

One of our clients owns a product-based business. While there are other businesses that sold similar products, she didn’t have an advantage on product alone. Through our workshops and mentoring, she discovered that her post-purchase training services ensured correct application of the product and was not offered by any of her competitors. She distinguished herself by her unique process.

As an added benefit, she created massive momentum because she could then:

• Construct a foundation of content that is easily shared in her marketing
• Guide the customers through the range of products and services that increased the lifetime value of each client
• Developed multiple revenue streams
• Distinguished her company from all others becoming the go-to resource while commanding a higher price point

Clients are drawn to you because your system, model, process, or blueprint just made their life a lot easier and solved a problem. You also made it easy for them to buy from you by explaining your full range of products and services succinctly and distinctly.

Invitation to Create Your Signature Program

If you are inspired to create your signature asset in two days, join us for the Create Your Signature Program on Thurs-Fri, March 18-19, 2021 and the Wake Up Profitable Boot Camp for Business Owners on April 29-30, 2021.

Join us either online or onsite. Due to health protocols and guidelines, onsite spaces are limited. Please note your preference in the Notes section when registering.

Advantages of Integrating Your Signature Asset into your Signature Story

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One of the best strategies to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story. A signature story can be:

• An intriguing strategic message that enables a company to enhance its brand;
• Your own personal account of how you got to where you are today; or
• How you overcame adversity, transitioned into your chosen profession, and developed your signature product or program.

When presented authentically, you connect with your audience on an emotional level. Signature stories also represent a signature asset that can provide inspiration both inside and outside of a company.

If you ever heard someone at Disney speak about it’s founder, Walt Disney, they do a fantastic job of describing the thoughtful approach he took, the culture, and the training, processes, and systems in place.

Over time, you become well-known for this story. You become so good at telling your story that people will request it because you enrolled them into it.

As you know, my signature story is my tire iron story. Moments after questioning if starting a business was the right decision, a tire iron popped up from the freeway, impaled the steel hood of my car and crashed through my windshield missing me by four inches. Each police officer that came on scene said, “You’re on this earth for a reason.” It was my wake up call. It created an instant shift in the way I approached my business. I went from having a few clients to learning everything I could about systematizing and monetizing my business.

As a result, I created a proprietary system and approach which I continue to use and teach that continues to show business owners how to scale, systematize, and align their business. Identifying with my story and the outcomes that are possible are the reasons why my clients end up hiring me. It speaks to them because I was in their shoes at one point and they have a solution. Clients tell me they have struggled bringing in prospects automatically; but after seeing the results I have achieved by taking a systems approach to profitability, they see that they can have alignment, prosperity, and peace of mind while scaling their business.

You can use your Signature Story paired with a Signature Program to pull in clients when speaking. A key strategy in any good speaking engagement is to connect with your audience. A good way to develop instant rapport is to share your core story or message that is a unique expression of you and/or your company. What can be seen as an ordinary experience becomes an amazing story, especially when you tie it into learning a life lesson or even overcoming adversity.

The advantages to weaving your Signature Program’s key solutions into your Signature Story are that you distinguish your company brand, add significant value, and leave your audience wanting more.
What’s your Signature Story and how can you integrate your Signature Program into it?

If inspired to create your Signature Program that distinguishes your company from all others (and a plan to market it) in just two days, join us for the Create Your Signature Program practicum on September 25-26, 2020. Consistent with our commitment to your well-being, onsite physically-distanced spots at our Livonia, Michigan location are limited although online spaces are available. Please indicate your preference in the notes section when registering.

Your Signature Program: The Importance of Mapping Your Client’s Experience

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Recently, a business owner was telling me about her signature model. They had a niche training program and became well known for it. That’s the value of having a signature model.

She also shared that there were other online resources that she didn’t promote yet. What stopped her from promoting those resources was figuring out where it fit in to her client experience.

She didn’t map out how to integrate these numerous resources into her business model. As a result, she was leaving a lot of valuable resources (and revenue) on the table.

This is an important lesson to learn. Creating your signature program is one element and designing the client experience is just as important.

Invitation

If you thought about joining us for the  Create Your Signature Program on Friday-Saturday, November 1-2, 2019, one of the key takeaways you’ll experience is designing your Signature Program and identifying your client’s experience from pre-enrollment, through continuity, to completion.

Regardless of your industry, your signature program is a must-have asset to scale your business while creating a body of work that gives your company distinct recognition in the marketplace.

This workshop is for you if you…

-Struggle to answer this simple question, “what do you do?”
-Know that you’re leaving resources on the table that would enhance your client’s experience.
-Have difficulty succinctly describing the value the client receives when working with you and your company.
-Dread attending conferences and networking events because you don’t know how to answer “what you do” in a way that distinguishes your services/products from all others.
-Struggle with designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.

If this is you, I invite you to put yourself into this interactive workshop by registering today at: https://excellerateassociates.com/create-your-signature-program/

The deadline to register for this workshop is: Friday, October 25, 2019.

See you soon!

Create a great life,

Lisa Mininni
President, Excellerate Associates – showing thousands of business owners how to scale their business
Founder, The Business Innovation Lab, CoWorking, Executive Suites, Office and Conference Space

Your Signature

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Your signature is like no others. It’s unique to you. You don’t need to even think about it. You see the signature line, pick up your pen, and sign your name.

Your signature:

• Distinguishes you from anyone else
• Symbolizes your identity
• Represents your mark in the world
• Opens doors (quite literally if you ever purchased a home)
• Is an asset

I invite you to consider that your company has a signature. Your company has a signature program, model, system, or process. You do things in a way that separates you from others. Consider that you have a unique way to manufacture, produce, provide, consult, coach, or train.

The Struggle

The struggle many business owners experience, however, is presenting their signature assets in a way that is easily understood.

When you position your signature assets you can increase brand loyalty, build in scalability, and easily express your distinct mark in the world.

There are opportunities to bridge your unique lineup of products and services regardless of whether you are a service-based or product-based business. Like your signature, your company’s signature assets, when put together:

 Distinguish your company from others that may provide similar services or products
 Symbolize the way you work with your ideal clients
 Build a platform that represents your distinct mark in the world
 Open doors

Invitation

If you have been bumping up against how to move your clients through your business offerings so they achieve results and want to continue to work with your company, I invite you to Create Your Signature Program.

This two-day practicum gives you the clarity and structure to move from thinking about how all of your programs and services come together to actually creating it. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or services. You will bridge the gap between seemingly disparate areas of your business.

One of our attendees wondered how to connect her retail and wholesale businesses. Through the one-on-one mentoring Welcome Call, she identified the synergies between two very different areas of her business and discovered a pathway to expand the wholesale side of the business.

This practicum workshop is expertly designed from the moment you register. You’re mentored through the process of designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.

Invitation to Register for Create Your Signature Program on March 28-29, 2019 held at the Business Innovation Lab in Livonia, Michigan.

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