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How to Jump Start Your Momentum Even After a Negative Experience

August 12, 2011 by Lisa Mininni Leave a Comment

The inspiring entrepreneur, Henry Ford, once said, “Whether you think you can or you think you can’t, either way you’re right.” He was on to something. We all have untapped potential, but it is often blocked by our conditioning.

One of the first steps to jump starting your momentum is to look at where this conditioning originates. Your conditioning is part of what I refer to as your inner entrepreneur. Your inner entrepreneur is the inner workings of your subconscious mind and your natural hardwiring. It is always at play, but isn’t always playing positively for us. If you only pay attention to the external and neglect your inner entrepreneur, you will work harder than you need to for years.

Often times, stories we tell ourselves or experiences we’ve had keep us from moving ahead. These stories come in forms of excuses giving us reasons why we do what we do, rationalizations and even justifications. On a global scale, many people use the rationale of a bad economy and then continue with self-limiting thinking or habits that align with the bad economy. (I can relate because early on in my business I had the same thoughts. When I changed my way of thinking, my actions changed and so did my desired results.)

So when a client wondered why “nobody wanted to do business with her” it was the perfect opportunity to dig deeper. It turns out that when my client met with a prospect, there were actually three things she was telling herself. “Nobody wants to do business with me,” “This new approach is not going to work – my business is different,” and “Nothing is working.” As it turned out, her body posture also reflected her thoughts. She often slouched and didn’t project a confident image.

Once she changed the dialog in her head, she was more open to doing things differently. She started to stand a little taller. Once she started to project that confidence, she signed on more clients. It was almost as if she just hit the “on” button to her light switch. She became more open to opportunities, she had more business growth ideas, and she reorganized her business bringing in multiple income streams and more options for people to work with her. Her thoughts had a systemic impact on her entire business.

Researchers have even found that our brains are conditioned to produce habitual behaviors and ways of thinking. You can get into a habit of thinking you won’t have enough business. Your actions will follow your thoughts. Your current habitual actions you take or don’t take are based on your current subconscious programming.

The good news is that if you’re not achieving the results you want, you can change the results you want to manifest into your life today. To break free of conditioned ways of thinking and behaving, you must recondition and reprogram your brain. You must change your thoughts about those events that keep you from moving ahead. To get started, there are three simple methods to access your subconscious mind. These three methods are visualization, affirmations, and behavior modification.

1. Visualization. Visualization is a process of forming a mental image of your desired future. When you visualize your desired future, you are drawn toward actually fulfilling what you visualize. With repetition, the system of visualization helps you to train your brain to access your untapped potential. I use this process daily. When I was writing my book, I visualized it on the Best Sellers List. Almost effortlessly, new resources and people came into my life. Each one had a tip or something they learned about becoming a best seller. Each day I wrote more of the book, created a plan, and worked the plan. My book that I had visualized rising to the Best Sellers List indeed rose to the Best Sellers List.

2. Affirmations. Affirmations are a clear statement declaring a belief. Affirmations are almost always going on. However, when they are left in default mode, the affirmations are many times not positive. Become intentional about what you want to affirm to yourself. Repeat affirmations frequently and with emotion as if they are already true or have already occurred. This will give clarity to your projected outcome. Focus on what you want to occur or invite into your life.

3. Behavior Modification. Behavioral modification is simply the process of changing behavior. One of the success principles to making new modifications stick is to develop a process or new habit. When you develop a new process and reward yourself for sticking to the process, you’re more likely to make the new habits last. As any athlete knows, you get better at your craft with time and repetition. Consistency and repetition will give you results. But if you’re consistently playing solitaire instead of marketing your business, you’ll want to break that self-sabotaging habit fast. Instead, substitute that behavior with a new one. Schedule an appointment on your calendar to network or market your business when you might have been playing video games. Remember to reward yourself when you’ve changed the behavior and continue repeating it. Over time, you will recondition your brain and produce new business-building habitual behaviors.

Remember to find the optimal part of your day to practice these simple strategies that exercise your inner entrepreneur. When you implement these approaches every day, you’ll begin to change your inner game and, once again, regain your momentum.

Filed Under: Blog

Strategic Alliances Popular for Small Businesses

July 28, 2011 by Lisa Mininni Leave a Comment

Handshake

Yesterday I had an absolute blast speaking to the members of MBPA.  What a fun group!  Welcome to the Excellerator Community!

Just a quick reminder to register for August’s free Business Growth teleseminar I’m hosting.  If you’ve been thinking about accepting credit cards to make it easier for people to do business with you, you don’t want to miss this teleseminar.  On Thursday, August 18, I’m interviewing Master Agent, Jared Sparr of JPS, who is going to share how you can save on credit card fees and more.  Click here to learn more and register.

I look forward to seeing you there!  Enjoy this week’s high-content article, Strategic Alliances Popular for Small Businesses.

Create a great life,

Lisa Mininni

P.S. Welcome! – New Excellerator Ezine Community Members AND Success Circle Members!  You’ll love the resources you find here to get the EDGE in today’s marketplace.

P.P.S. Did you catch my 5 part video series at www.getmoreclientsnowvideos.com?

Now for this week’s high-content article….

Strategic Alliances Popular for Small Businesses

The use of strategic alliances or joint ventures has rapidly become popular with a growing number of small business owners.  Strategic alliances can be formal or informal where two independent small businesses with the same goals coordinate their efforts often leveraging their marketing efforts for a common purpose.   This strategy offers many potential advantages for the small business owner, but can also be riddled with special considerations.

Small businesses owners may have many motivations to form strategic alliances.   Many times each partner brings complementary strengths to the table, resulting in a competitive advantage for the participants collectively.

You can benefit from a strategic alliance in various areas including growing your list of prospects, risk sharing, and economies of scale.

Growing Your List

Your list of contacts instantly doubles as does your outreach when combined with another.  A partner’s list can be invaluable if it gets services and products into a new market and/or seen by a larger audience.  When you partner with someone who serves an industry with related but not competitive products, the advantage is more easily achieved too.

Risk Sharing

With strategic alliances you share the risks.  With strategic alliances, small businesses can take on projects that would be otherwise too risky or too costly.  When they work, it pays off nicely.

Economies of Scale

When two or more small businesses combine their resources, economies of scale are achieved helping maximize efficiency.  Cooperative strategies also allow small companies to join together to compete against larger companies.  In addition to the economies of scale, this partnership decreases costs much more so than if the small business owner attempted the venture on their own. 

In order to realize the benefits from partnering, there are many considerations in choosing a partner for a strategic alliance.  If you’re thinking of a joint venture or strategic alliance, remember to include these criteria in your partner selection:

Understand your potential partners’ goals.   A potential partner must have complementary strategic objectives. A venture cannot succeed if the objectives are in conflict. 

Make sure potential partners possess complementary skills. Each partner must contribute more than resources to the project and bring other competencies into the venture.  You may bring technical skills while your strategic partner brings knowledge of a market. There are many skills that a company can bring into the relationship but make sure each person’s skills are balanced.  

One of my Success Circle Members learned this valuable lesson early on in one of her strategic alliances. She invested in her own personal development throughout the year. As a result, she developed a growth mindset and a completely new way of growing her business.  With laser focus, she identified the precise attributes that made up her preferred client.  When she wanted to host a big event with another small business owner who she thought had the same target market, she was initially looking forward to the venture.  However, at every turn, the project lacked synergy.  When she tried to introduce new ways to attract certain business owners to the event, her strategic partner wanted to use an approach she was familiar with.   It turns out that her alliance partner was more comfortable participating in an event she had experience with rather than reach out to more of niche market.  Neither was right or wrong, just different ideas and visions.

Partners must offer complementary skill sets otherwise it may lead to trust issues or resentment.   Regardless of how mutually beneficial and rational the venture may seem, without trust and commitment, the association will fail. There are a variety of ways that you can attain and sustain commitment and trust in cooperative ventures. In addition to outlining specific goals, discussing intentions and visions is a crucial step toward building trust.

Each strategic partnership should challenge you to achieve the next level.  Whether you are joint venture partners or working in groups, make sure that the people you associate with challenge you to play your A Game. If you feel like you’re pulling people along, it’s probably time to move on. 

When you bring together the right strategic alliance, you’ll notice synergy.  With synergy, new products or services are created for the market quicker or better than they might have been if the companies had kept their resources to themselves. Each venture should create something greater than the two companies could have achieved alone. When there is synergy, everyone benefits.

Filed Under: Blog

Be Vigilant About Your Time

July 21, 2011 by Lisa Mininni Leave a Comment

I recently ran across this riddle and wanted to share it with you since there’s a cool learning lesson in it. It will get you thinking about how interconnected things are in your business and your life.

Suppose a water lily is growing on a pond in your backyard. The lily plant doubles in size each day. If the lily were allowed to grow unchecked, it would completely cover the pond in 30 days, choking out all other forms of life in the water.

For a long time, the plant seems small, so you decide not to worry about cutting it back until it covers half the pond. How much time will you have to avert disaster, once the lily crosses your threshold for action?

Consider that for a moment. Before you read further, do you have the answer? The answer is, “One day.” The water lily will cover half the pond on the 29th day; on the 30th day, it doubles again and covers the entire pond. If you wait to act until the pond is half covered, you have only 24 hours before it chokes the life out of your pond. I ran across this story recently in the works of Linda Booth Sweeney, Author of Connected Wisdom, who also teaches about systems thinking in schools.

It’s a good illustration of just how procrastination can choke the living daylights out of other parts of your business. It can go the other way too. As you get clear about your direction and take action, you grow your business exponentially. Just this week I heard from one of my Success Circle Members who attended my live event in May. Just two short months after learning about the systems approach, she secured three national accounts, which was a first for her. It’s really cool to watch how much more effortless marketing and sealing the deal is when you look at how each part of your business is connected.

Enjoy this week’s high-content article about being vigilant about your time…

Create a great life,

Lisa Mininni

P.S. Welcome! – New Excellerator Ezine Community Members AND Success Circle Members! You’ll love the resources you find here to get the EDGE in today’s marketplace.

P.P.S. Did you catch my 5 part video series at www.getmoreclientsnowvideos.com?

…And here’s this week’s high-content article.

Be Vigilant About Your Time

Clients are curious about how I manage to get so much done. They often remark about my continuously growing business and ask how I find time to write for three other websites, my own weekly e-zine, conduct live workshops, speak to associations and organizations, as well as carve out free time for the important people in my life.

Before you assume I have it all worked out perfectly, I have a number of unanswered emails in my mailbox and, admittedly, every so often, a few things fall through the cracks.

Face it, we all have 60 seconds in a minute, 60 minutes in an hour and 24 hours in a day. What I realized from coaching people over the years is that I’ve figured out ways to get it all done, or at least a lot of it, while building a business and enjoying life. It’s about being vigilant with my time.

Over the years, these tried-and-true tips have helped me and thousands of my clients, and I’m confident they will help you, too.

Link your Activities to Your Goals. When you have clearly defined your goals, it helps you to steer clear of any distractions that might get you off track. One of the advantages my clients have is that that they build their own map or Business Blueprint of how they are going to get from where they are today to where they want to be. When something unexpected comes up, they don’t have to decide if it fits into their plan. A quick look at their Business Blueprint and they can determine if it fits in; and, if it does, when it fits in. If it doesn’t directly relate to their goals, they pass on the task. When you link your activities to your goals, you will cut a large portion of time wasters off your list.

Stick to Your Agenda Like Glue. If you’ve been a client, heard me on a teleseminar or saw me speak, you know that I’m observant of managing our time together. Whether you’re managing a meeting of one or many, Agenda Management doubles your meeting productivity:

1. Start your meetings on time. When you are punctual, it sets an expectation. It shows others that you respect their time and that you command respect over your own time.

2. Set an agenda for all meetings. When people attend my events or meetings, they always comment on just how productive my meetings are regardless of the meeting’s length. Everyone also feels like they’ve been heard too. It’s all about managing the Agenda. Avoid marathon meetings that don’t accomplish much by setting the expectation on exactly how much time is set for the meeting, assign timeframes for each topic, and discuss each topic in the allotted time.

3. Wrap up the meeting at least five minutes prior to the end time. This gives you time to set the expectation the meeting is about to conclude and to reiterate the to-do items. Make sure everyone understands the action items by summarizing them. Identify who is responsible for each action item and the date it can be realistically accomplished. Before you end the meeting, make sure there is consensus around the due dates and that you evaluate the meeting. When evaluating the meeting, go around the table giving each person a chance to define in their own words what went well and what should be done differently.

Leave Room for More. If you jam pack your calendar, you’re not leaving room to accomplish the follow up items that were discussed in those meetings. Leave additional time after a meeting to make sure you have room to complete those items. Remember to also leave wiggle room in your calendar to invite in new things. If you fill your calendar to absolute capacity, you’re not leaving room for new opportunities to enter your life, the unexpected, or periods of restful time.

Serve yourself first to be able to sustainably serve others. So many well-meaning entrepreneurs try to help others but find themselves without enough time to run their own business. While it may be well-meaning, it ends up being self-sabotaging. This is especially true for people who are people pleasers. How many times have you done so many things for others that you ended up getting sick yourself? It’s just not a healthy approach.

Instead, think of your time like the oxygen mask on an airplane. When you board a flight, the flight attendant explains that, should there be an incident where the masks come down, put the mask over your mouth first, securing it before tending to a child or another adult. The underlying principle is that if you can’t breathe, you cannot help others. To build a continuous and sustainable business, you must feed yourself consistently and continuously. The next time someone asks for a “little bit” of your time, look at your goals and needs first. You might need to set some boundaries with yourself or others. Politely decline invitations or let go of activities that get in the way of meeting your goals.

The reality is that if you’re not vigilant about your time, nobody else will be. You have the power, accountability, authority, and responsibility over the results you achieve and the life you want to lead. Implement these tips and you’ll find, like I did, how much more you get done and how much more free time you have to enjoy it all.

To learn about how to get more done in less time and grow your business in record time, I recommend you start taking the systems approach to profitability. The tool that will help fill your practice in record time is the Entrepreneurial Edge System Biz Boost Self-Study ProgramTM. It is everything you need to know to automatically bring in pre-qualified clients no matter how long you’ve been in business. All of the tools, exercises, scripts, marketing templates, and examples are included. It’s a step-by-step comprehensive program and comes complete with three free months of coaching support. This is the reason why my clients have gotten such great results from the systems approach.   Learn more about it at http://www.getmoreclientsnowvideos.com

Filed Under: Blog

7 Benefits to Using Teleseminars to Grow Your Business

July 14, 2011 by Lisa Mininni Leave a Comment

I had a blast with my Success Circle Members this past Tuesday. One of the things I enjoy the most is that every entrepreneur is in a little different place. Some members are in transition from one business to another, others are just getting started, while others are growing in leaps and bounds.

Many members are breaking through all of those internal things that stop a small business owner from getting results. You’ve probably experienced some of those internal things too, such as that nasty inner critic biting at you to do things perfectly, struggling to figure out ways to get organized, or even trying to keep motivated.

What’s really rewarding is seeing how taking a systems approach is helping them get more clients and develop multiple income streams for their business. They get different outcomes because they are using a different approach: a systems approach.

The reason I’m sharing this with you is that so many small business owners struggle unnecessarily with building their business because they are taking the bits-and-pieces approach. When I first got started in business, I took that bits-and-pieces approach too. That’s where you work on bits of your business. A little marketing here, a little social media there and a little bit of networking. Unfortunately, you get a little bit in return.

What I discovered is that if you look at your whole business as a system, you quickly get focused on your ideal client, your marketing messages become clear, and you realize that creating multiple income streams is a lot easier than you thought.

If you’re taking that bits-and-pieces approach and feeling like you don’t have anyone to bounce ideas off of, I’ve got a resource you can tap into starting today. Nobody should struggle. It’s one of the reasons why I’m passionate about and why I created the Entrepreneurial Edge System along with my Success Circle.

My Success Circle Community gets VIP access to all virtual events where my special guests and I share the latest marketing systems. Members also get individual attention. Most importantly, they have one-on-one sessions and group Q&A sessions (to get their questions answered so they achieve their goals faster.)

This support is one of the reasons Success Circle Members accomplish incredible things, like achieving their first 5-figure month in 120 days or even seal the deal 100% of the time for 3 months straight. (It’s true, I work with high-achieving go-getters, and yes, these are actual results.) Just recently one of my clients also secured two more national accounts for her business just two months after attending the Live Entrepreneurial Edge System 3-Day Intensive. Year after year, they have grown their businesses.

It’s great when I get the emails each month on how much they enjoyed the high-content calls. This month my Success Circle Members got exclusive access to my interview with Lisa Manyon, Copywriting Strategist of Write On Creative who shared in-depth strategies on how to get your press releases noticed. It was absolutely fabulous.

If her name sounds familiar, she is a best-selling author and was a recent guest on my Navigating Change radio show. She pulled open the curtain on what is considered newsworthy when writing press releases and revealed to my members the layers each press release needs to have. She even supplied my members with a formula for writing press releases so they get noticed. These are the kinds of valuable shortcuts my members get and the reasons why they double (even triple) their income and pull in more clients.

So let’s do something incredible this summer. Let’s up your level of working smarter, not harder. I believe you can reach more people, get more done, make more money and feel accomplished. And I believe I can help.

If you’re inspired to tap into the support, marketing systems, and strategic coaching to make more money, pull in more clients, and create more freedom to enjoy it all, consider this your invitation to join my Success Circle. Get started now and make your summer spectacular!

I look forward to working with you soon!

Create a great life,

Lisa Mininni

P.S. Did you catch my 5 part video series at www.getmoreclientsnowvideos.com?

…and this week’s high-content article.  Enjoy

7 Benefits to Using Teleseminars to Grow Your Business

One of the best resources to use to quickly establish credibility, add additional streams of income, and attract new clients, is hosting teleseminars. Teleseminars are conducted over the telephone. Just like a live seminar, teleseminars have a speaker and attendees. What you don’t have is the expense of travel, hotel, food, beverage, and room rental.

There are many benefits to hosting a teleseminar. These include:

1. Easy Implementation. When you use a more familiar technology like the phone, it brings a certain level of comfort to you and the attendees. With many free teleseminar services available, it makes hosting one cost effective, especially for start-up businesses.

2. Cultivates Your Relationship with Your Prospects. When you hold regular teleseminars, your prospects get to know you and you get to demonstrate your skills. When you host them weekly or monthly, you develop a reputation for these events. It helps to distinguish yourself in the marketplace as the go-to person in your area of expertise.

3. Builds Your Community. When you schedule teleseminars, you position yourself as an expert by delivering high-value content. When people sign up for your teleseminar, remember to also give them your free weekly tips. This gives you an opportunity to stay in touch with them, cultivate your relationship, and provide an ongoing value-added experience regardless of where they are located.

4. Adds Additional Income Stream. As you facilitate various teleseminars, you create an empire of resources. The same information can be repackaged or reproduced in several media types to generate income. When you record them, you can download it to a CD or ebook. You can also have it transcribed and package it for sale at a later speaking engagement or sell on your website. At the end of your teleseminar, remember to offer one of your products for sale for those who feel inspired and want more from you.

5. Leverages Your Time. When you record your teleseminars, you are able to work smarter not harder. When you hold the live event, record it. I’ve done this for years. I keep the recordings where prospects tap into these high-content complimentary teleseminars at any time and listen when they are ready. Regardless of when a prospect enters my reader community, they learn all about the key systems that attract clients. I also automated the process, so that when they sign up, they get immediate access.

6. Connectivity Convenience. Teleseminars are not only convenient for you, they are convenient for your prospect. Since they can dial in from wherever they are, they don’t need to worry about being at a computer or making sure their internet connection is up to speed.

7. Boosts Your Online Traffic. When done right and regularly, prospects will come to your website for additional information, listen to your recordings, sign up for live events, and purchase your products.

Adding teleseminars to your marketing system helps you to quickly establish credibility, add additional streams of income, and attract new clients.

Your Assignment

• Create the content for your session.
• Set a time and date and schedule your teleseminar with a hosting service. There are a number of free services to choose from.
• Market your session making sure your title is catchy and informs your prospect on the subject matter.
• Set up a way for them to sign up. For an added feature, have your attendees download a handout to complete as you go through the material.
• Follow up with your attendees. Whether you offered a special product they could purchase at the end of your call or ask what they took away from your teleseminar, make sure to stay in touch with your attendees.

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Want to conduct teleseminars but wish you knew the right format? Want the shortcut on how to offer products without sounding sales-y? Pick up Your Ultimate Guide to Sealing the Deal Authentically – In Person, On Stage, on Teleseminars and on Webinars. This 90-page eGuide shows you the format, resources, systems and scripts to structuring your events and sealing the deal authentically.

Get the step-by-step systems, details, resources, and scripts you can follow to make your next event a smash hit! Learn how to leverage your website so you pre-qualify your prospects and much, much more. Visit the Success Store today!

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Filed Under: Blog

Ask Powerfully and Precisely to Get More Clients

July 7, 2011 by Lisa Mininni Leave a Comment

Thumbs_up_ask_powerfully

Hi!

Last week I had the best time with my high-level mastermind pals.  We attended the Open House for Sharon McRill, CEO of The Betty Brigade.  Because her business is booming, she opened a brand new office.  We’re all so very thrilled for Sharon’s success.     

Speaking of growing businesses, you may recall last week when I mentioned my article that was published by bizymoms.com, a website that caters to women business owners (who are also moms). 

Today, BestLifeDesign.com also featured one of my articles, Ask Powerfully and Precisely To Get More Clients. Getting clients through referrals is important for any small business owner’s success. At times, however, small business owners make it difficult for others to give them referrals. In today’s business growth article, I reveal three strategies to make it super easy for others to send business your way and grow your client list.   You can read the article in its entirety below.  Enjoy!

By the way, I have a couple of upcoming events to help you grow your business this year and would love for you to join me:

SUCCESS CIRCLE MEMBERS ONLY:

Tuesday, July 12, 2011 at 4:30 p.m. Eastern Time
TELESEMINAR:
REVEALED! High-Content, Powerful, No-and-Low-Cost Press Release Strategies with my special guest, Copywriting Strategist, Lisa Manyon!

Whether it is your sales page or your press release, your messages have to grab the reader’s attention. Copywriting Strategist, Lisa Manyon, reveals what you need to have in your press releases to get noticed, get published, and get your prospects to take action.

REGISTER TO BECOME A SUCCESS CIRCLE MEMBER TODAY

LIVE EVENT: SEAL THE DEAL 98% OF THE TIME

Wednesday, July 27, 2011
Michigan Business and Professional Association – Livonia, MI
Many small business owners are implementing outdated push-selling techniques and are not pre-qualifying their prospects resulting in lackluster results. Learn my secret system to close deals 98% of the time. Register today.

FREE TELESEMINAR: MYTHS & MYSTERIES OF PCI COMPLIANCE

Thursday, August 18
5 p.m. Eastern Time
I just got off the phone with my good friend, Jared Sparr, a Master Agent and PCI Compliance Expert. We talked about how small business owners, despite their best efforts, are out of compliance in their credit card processing. Our conversation was extremely enlightening so I asked Jared to share his insider secrets to my community. He’s going to be my guest on my Monthly Business Growth Teleseminar to reveal what you can do to be credit card compliant (and how to save big on your credit card processing.)

Did you know that 4 out of 5 merchants are paying for PCI Compliance fees and don’t need to? As a small business owner, it’s important that you know about PCI Compliance and it’s even more important to find out where you may be paying a lot more for credit card processing and compliance than you need to. (It impacts so much of your business!)

This is a one-time only event, so you’ve got to be registered to get this information. Register Today to Reserve Your Spot!

See you there!

Create a great life,

Lisa Mininni

P.S. Did you catch my 5 part video series at www.getmoreclientsnowvideos.com?

THIS WEEK’S HIGH-CONTENT ARTICLE…

Ask Powerfully and Precisely To Get More Clients

Did you know there is a way of asking for referrals that literally makes or breaks your ability to get more?

Sadly, many self-employed professionals don’t realize this. As a result, they let referrals slip through their fingers even though they are doing a lot of networking. Often unaware of it, they lose out on opportunities to receive referrals.

Why? Because they are not confidently asking or are not crystal clear on what they want.

To avoid letting your referrals slip through your fingers, you need to ask powerfully and precisely for exactly what you want. This will reassure your referral partners about who you work with. They will gladly send you referrals when they see that you are sure of yourself. If you leave someone questioning whether you are good at what you do or who you best serve, they will send their referrals to someone else.

A few months back, I was attending a high-level networking roundtable with many profitable business owners in attendance. I met a woman who spoke confidently and projected enthusiasm in describing her services. I learned that she had also been in business less than one month.

When someone asked her to introduce herself to the roundtable, explain her services, and to describe her ideal client, she started out confidently detailing her business-to-business services. Then something changed.

When she got to the point of describing her ideal client, this woman’s behavior changed very quickly. She looked away and her eyes darted back and forth as if she was searching for the right words. After composing herself, she started with “I think what I want is…” Her voice suddenly became lower and she was no longer confident.

Right then and there, with just two words “I think,” she lost the opportunity for thousands of dollars worth of business. I knew by the way she lacked confidence and specifics, attendees were going to wait to refer her business. She had simply not convinced others to refer people to her.

This is a common mistake new business owners make and why polishing your client profile is so important. The next time you’re asked about your business, remember these three tips:

  • Your referrals want to work with people who convey confidence in their services and are specific about who they work with. When asked to introduce yourself, don’t supply a laundry list of services you provide. Look people in the eye, project enthusiasm and keep your message about your services concise and consistent.
  • Speak with certainty. When asked who makes a good referral for you, stay clear of words such as, “I think what I want is…” Instead, start with, “I am looking for…” or “a good referral is…”
  • Be exact. If you start out with, “I’m looking for anyone who…” you’re casting too wide a net for your referral sources to picture your ideal client. Instead, be specific. “I work with chiropractors.” Titles or other demographics paint a picture in your referral’s mind so that when they meet your ideal client, they will instantly think of you.

Attend networking venues regularly so that people get to know you. Share successes that your clients achieved by working with you so that you establish credibility. As you invest time in preparing for your networking and projecting exactly who you work with and what you do, you will notice how effortlessly referrals come to you.

If you just don’t know how to select a niche and describe your ideal client, we have to change that right away. My own step-by-step process is all laid out and available through my Preferred Client ProfileTM which shows you how to target your ideal client and is part of her sought-after Entrepreneurial Edge System Biz Boost Self-Study ProgramTM Visit http://www.entrepreneurialedgesystem.com to start growing your business with less effort so you have more time to enjoy it all. Make this your best year yet.

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