As a business owner, certain core beliefs can cause you to create amazing results. Beliefs are a state of mind in which you regard a thing to be true. It makes sense that if you regard a thing to be true, you’re more likely to take action consistent with that belief.

Some beliefs support you to be open to new possibilities, while others are toxic. Some of your negative core beliefs can even kill your success.

Even the most seasoned and successful entrepreneurs can have a belief that they are unaware is holding them back or no longer serves them.

The key is to explore what your beliefs are serving. Many beliefs are designed to protect us, keep us “right”, or avoid pain. Once you create awareness about the ones that are self-limiting, you can take decisive action to shift it. Once you shift the inside, watch as the outside changes.

For example, one of my business mentoring clients had a long and successful career working for a large company as an employee. She successfully climbed the corporate ladder and was inspired to start her own business.

As an employee, she was conditioned to churn out projects in a certain way. The process she followed included having her projects reviewed by several levels, changed multiple times, and re-worked before launching it. Over time, she developed a belief that this is how you launch projects.

When the time came for her to launch her new eBook for her own business, she kept getting stopped before she even started. She had an internal belief that the project was going to take a long time.

Underneath that notion, was her employee belief that her eBook needed to be “perfect” before launching it. As an entrepreneur, if you wait until your product is “perfect”, you may never launch at all. While you want to make sure your product is a good one, too many revisions will stop you before you get started.

I asked her to step into the possibility of launching the ebook then improving it as she received feedback from the people who downloaded it. There was silence on the phone. Then there was a break through.
She discovered that she was taking action on a belief of avoiding getting feedback. She shifted it to a possibility of inviting feedback.

With this newfound awareness about the belief she was taking action on, she decided to keep the format of her first eBook simple. Instead of waiting to launch a “perfect” edition, she decided to get feedback from early adopters and invite their feedback through her launch process, helping her to create an improved offering in future editions.

While her employee-minded belief worked to navigate the corporate environment, she now has access to a new entrepreneurial belief to empower her to accelerate her results. Instead of waiting to create perfection, she created an eBook that invites feedback and engages her prospects.

While building a customer base, she’s simultaneously builds a better product and fills her prospect pipeline. Core beliefs are a funny thing, aren’t they?