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Get More Clients with Video Marketing

August 29, 2013 by Lisa Mininni 2 Comments


There are all kinds of marketing systems you can set up for your business. One of those systems involve video marketing.

Before you press the play button on your video, you want to identify how it fits into your overall strategy. There may be a number of reasons to include video marketing, including increase brand awareness, feature a service, or provide content to your prospects to highlight your expertise.

When you deliver simple, implementable tips to your prospects and they see the value you provide, you will be top of mind when they are ready to use your services.

Often times, however, business owners get stuck in getting started with video marketing.  They get stuck in what to say, how to say it, and have a limiting belief that it may take too much time.

Here’s the reality: be yourself, keep it simple, and create a system around it. When you do, you’ll be up and running in no time.

To show you how simple it is to start implementing a video marketing system that keeps in touch with your prospects, I visited one of my clients, Michael Burkey of Michigan Dog Training, who owns a second-stage business.

Armed with a simple flip camera, I asked him to give me one quick tip about training your dog from jumping up on you or your visitors. Before we started filming, I reminded him to:

  1. Introduce himself
  2. Keep the video to 2-4 minutes
  3. Keep the tip simple and implementable

In a few minutes, he developed a quick tip to present to his prospects. When you develop your own video marketing, you will be able to demonstrate the value of your services in a powerful way and your videos will establish rapport with your prospects helping you to get more clients.  For Success Circle Members, tap into the Video Library for six more tips on Video Marketing Systems.

Filed Under: Blog Tagged With: get more clients, video marketing tips

Transform Your Intangible Service into a Tangible One to Attract More Clients

August 1, 2013 by Lisa Mininni 1 Comment

Transform Your Intangible Service Into a Tangible One to Attract More Clients

maketheintagibletangibleThe benefit of purchasing a product in a retail store or in person is the ability to inspect the product. Rapport is also developed when you have a chance to talk with someone about it.  But many professionals are providing services. One of the greatest challenges professionals have is how to make an otherwise intangible service – tangible.

Progressive Insurance has done a fabulous job in turning an otherwise intangible insurance service into the tangible. I’m sure you’ve seen their commercials with their spokesperson Flo surrounded by boxes with their logo on it. They demonstrate their service offerings, making insurance something people could put their hands around.

Here are two tips to make an intangible service tangible:

1.      A picture is worth a thousand words.

Graphic images work wonders in giving something people can visually identify. Progressive surrounds their spokesperson with shelves filled with boxes, giving the viewer a visual representation of their services.

With my webinars, I create a picture of a downloadable guide that accompanies the webinar.  My clients can see what we’re going to cover and complete the Guide as we go along. It transforms an otherwise intangible service into a tangible product.

2.      Give samples.

If you offer a service, extend a preview session of your services. When you do, you will develop rapport with your prospects and they will experience an introduction into what they could accomplish by working with you.

This is especially important if you have a type of intangible service, like consulting. Offer a thought-provoking pre-questionnaire to get people thinking about what they want to uncover or work through in their life and give them a taste of what they can accomplish by working with you.

For assistance in turning an intangible service into a tangible one, visit, Create Your Signature Program.

Filed Under: Blog Tagged With: get more clients, how to sell services, marketing tips, selling services

The Power of Ask

June 27, 2013 by Lisa Mininni 1 Comment

 

Question MarkI’m sure you have heard the fundamental belief, “ask and you shall receive.” Yet, somehow entrepreneurs forget to ask, whether it is to ask for the sale, a referral, or even for help.  In order to avoid any possible rejection, sidestep perceived embarrassment, or even keep up the appearance that you need to have all of the answers, you stay in struggle unnecessarily when the answer or solution is just one question or request away.

The world responds to those who ask. The next time you’re looking for a solution, remember these tips:

1. Pick the low hanging fruit. Keep it super simple by asking the people around you for help in solving a problem. One of my clients procrastinated on certain projects, although she knew in her heart that she would need to request help to get them completed. However, she got stuck on where to start looking. The easiest place to start was to think of those people with whom she had a close relationship. Although she was stuck and procrastinating for days, within minutes, she created a list of people who could help her connect with an assistant that would help with her workload.

2. Be clear in your ask. If you’re looking for more clients, then simply ask your referral partners for help. If you start out with, “I’m looking for anyone who…” you’re casting too wide a net for your referral sources to picture your ideal client. Instead, be exact to attract: “I work with chiropractors.” Titles or other demographics paint a picture in your referral’s mind so that when they meet your ideal client, they will instantly think of you.

3. Be an excellent receiver. When you ask for something, it may show up differently than you had imagined. Be open to the possibility that the solution may be delivered to you in a way that you might not have imagined or expected. Most of all, be grateful for it. Being grateful gets you ready to receive more.

If you need more recommendations, feedback, clients, direction, or information, you may be surprised at how quickly and easily you get your answer just by asking.

Do you have a question about marketing or systematizating your business you would like me to answer on my blog? Simply ask by putting your question below.

 

Filed Under: Blog Tagged With: get more clients, power of ask

Do You Need Your Independence or a Team?

June 6, 2013 by Lisa Mininni Leave a Comment

Welcome to the free Wired to Win Video #2 of 4: Do You Need Your Independence or a Team?
>>>Click here for Wired to Win Video Training #1 of 4: Did You Know You’re Wired to Win?<<<<

Inspired to discover how to close on more sales, create a winning business model
that works for you, and stop your procrastination once and for all?
Then, join us for the LIVE Wired to Win! Series on June 26-28, 2013

Click to Learn More and Register

Do You Need Your Independence or a Team?

Do you like to create your own ideas and have lots of autonomy to execute them or do you prefer to be a member of a team and toss ideas around? Are you a venturesome doer and interested in the achievement of tangible results? Or, do you prefer a work environment where you handle familiar work in which you have experience and training?

How you answer these questions will give you great insight on how much autonomy you need to stay motivated and, most importantly, how to structure your business model so you execute it with ease. 

My first article in the Wired to Win Series, Did You Know You That You’re Wired to Win, explains where your innate wiring comes from and the differences between Internal Thinkers and External Thinkers. We all have certain combinations of our natural wiring that is unique and provides great insights on how we can be more successful.

Yet, most people don’t realize just how much of an impact their wiring has on their business, relationships and their life.  When they begin to understand what makes them tick as well as those around them, they develop a greater sense of self, satisfaction and results.

In this article, there are two wonderful stories that illustrate the importance of knowing just how much autonomy you need in your work environment or if you need more of a team environment.

One of my clients, was naturally wired to need great degree of autonomy in his environment and over his own ideas. When we first started to work together, he just couldn’t understand why he felt really motivated in some aspects of his business and really de-motivated in other parts. He loved to go out and get new business but was de-energized by the routine, repetitive details in his business. In fact, a consultant told him that he needed to structure his business a certain way, which he never quite bought into (I’ll come back to why that is important later).

Knowing that he was wired for a high degree of autonomy over his own ideas and actions, I suggested that he set up a structure where he hired subcontractors who loved the routine work.  He hired technicians who loved to do the work but didn’t like to go out and drum up new business, like he did.  In a very short period of time, he reported significant bottom line improvements.  His overall motivation increased significantly, too.

He also realized just how much he had to have his thumbprint on things – somehow make ideas his own. For example, when others presented ideas of significant importance to him, he needed to put his approval on those ideas. His team later learned everybody wins when he was able to somehow make the idea his own so he could take responsibility for it and drive the idea ahead. I’ll dive deeper into this aspect in my Wired to Win TeleSeries.

He learned two main lessons:

  1. Structure the business in alignment with how he naturally executes; and
  2. If an idea is of significant importance, it is critical that he makes it his own to be able to execute it.

“When you work in alignment with who you are, it’s not work!”

Lisa Mininni

Conversely, I had a client who thought he liked to work alone. In fact, he was an Internal Thinker who loved to think through his ideas before putting them into play. So he thought he worked best alone. Unfortunately, he was chronically de-motivated. 

Why was he de-motivated if he was getting his need for think time met? The answer is simple: It was because he only had part of the equation about his innate wiring.

When he learned that he also needed to be part of a team, he realized exactly what had him stuck. Without others to bounce ideas around, he often procrastinated or delayed his ideas. With a small shift in surrounding himself with a networking team, he was not only able to use the team as his sounding board, but he stayed consistently energized, implemented ideas quicker, and had the right amount of internal think time to think through everyone’s feedback.

He got what he innately needed and became a top performer in his field.

Can you see how just features of your natural wiring influence your work environment, results, and motivation?

In the next article, I’ll cover other aspects of your natural wiring so you come out a winner at everything in life and in business.

wiredtowin3dwhitebackground

 

Want to know your unique wiring?  Get your own hardwiring report by joining us for the LIVE Wired to Win! TeleSeries starting June 26, 27, and 28, 2013.  To take advantage of big savings, Early Bird Registration is going on now until June 7 at: https://excellerateassociates.com/wired-to-win. Save an ADDITIONAL $200 off the tuition by using Coupon Code: WIREDTOWINSM.

Filed Under: Blog Tagged With: get more clients, how to build a profitable business model, how to close on more sales, tips to hire right

Did You Know That You’re Wired to Win?

May 30, 2013 by Lisa Mininni 1 Comment

Join me for the Wired to Win! Series on June 26-28, 2013

Click to Learn More and Register

Did You Know That You’re Wired to Win?

Businessman on Start Line of Running TractWinning can be defined in several ways.  Dictionary.com defines winning as, “to finish first in a race”, to or “to gain the victory”. In each of these definitions, however, it infers someone is going to lose.

If you apply the win-lose mindset to the sales process, you’ll end up trying to push. This push sales creates a situation where your customer develops buyer’s remorse and returns the product or you end up spending a whole lot more time trying to satisfy them.

The key is to create win-win relationships. As the supplier of a product or service, you want happy customers.   Why?  Happy customers return and tell others about your products and services.

To create win-win relationships, it’s important to understand how you and others communicate.  At the heart of your communication is how you are naturally wired.

Your natural wiring has been with you since birth emerges at 1 ½ – 2 years old and stays with you your entire lifetime. Unfortunately, most business professionals do nothing to understand it at a level where it changes their results.

Yet, the beauty of understanding your innate wiring is that it is your nature, while your behavior is nurture – all the things that have impacted your environment, like education, life experiences, and responsibilities.

When you understand your natural wiring (and notice the wiring in others), you will create winning relationships. 

Relationship building often depends on “getting off on the right foot”.  One way to connect with others is being able to quickly recognize how others process thought. When you know this, it will increase your ability to communicate successfully with others creating a win-win scenario.

Everybody talks and everybody thinks but there is a part of your wiring that will tell you how you crystalize or process thought. This is critical in every aspect of your business whether it is sales, your client relationships, and even employee relationships.

For immediate value, I will focus on the Internal and External Thinker Factors of your wiring.

If you’re an External Thinker – you crystalize your ideas as you verbalize them.  Have you noticed when talking to someone that you did all of the talking, the other person hadn’t said a word but you got great ideas?  That’s because you crystalize your ideas as you talk about them.

Conversely, there are Internal Thinkers. If you’re an internal thinker, you crystalize your ideas as you internalize them or think about them.  So you often leave a meeting and shortly after the meeting is over, ideas pop into your head.  You often say, why didn’t I say that in the meeting?

So how do you make your natural wiring work for you?

Here’s a quick tip for the External Thinkers:

If you’re an External Thinker, I’m sure there have been times when you’re talking to an Internal Thinker.  How do you know you’re talking to an Internal Thinker? Notice when, after you make a statement and you see a blank processing stare.  You’re natural tendency is to say something to fill in the dead air. Instead, stay silent. If you need to say anything, what I recommend is, “Do you need a second to think about it?”

This gives the Internal Thinker time to process internally what you’ve just said aloud.  If you don’t give them that processing time, it will create disconnects in your conversation.

If you’re an Internal Thinker, here’s a quick tip when communicating with an External Thinker:

Notice when communicating with someone and they start to repeat themselves.  In that case, you’re likely talking to an External Thinker. It’s important to give them a verbal response. You might say, “Mind if I think about that for a second?”

External Thinkers are wired to need a verbal response while the Internal Thinkers don’t give a response until their internal process is complete.

Can you see how just this one feature of your natural wiring can impact your sales, your client relationships, and employee relationships?

In the next article, I’ll cover other aspects of your natural wiring so you come out a winner at everything in life and in business.

If inspired to take a deeper dive, join us for the Wired to Win! Series starting June 26, 27, and 28, 2013. Early Bird Registration is going on now until June 7 at: https://excellerateassociates.com/wired-to-win.  

Filed Under: Blog Tagged With: attract more clients, entrepreneurial edge system, get more clients, wired to win

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